Our 2023 Outlook For Marketing Agencies We may not have a crystal ball, but 600 professional marketers have insight into the trends and challenges facing marketing agencies in 2023. To meet their goals this year, agencies will prioritize the following, according to the data from our completed survey: - Investing in new tools/technologies: 45%
- Business development: 45%
- Partnerships: 41%
- Client retention: 39%
- Outsourcing: 31%
- Hiring: 26%
Additionally, 80% think clients will want to see more specialization than they do now when choosing an agency. To stay ahead, agencies need to focus on one business area and make their mark. Get the rest of the data by downloading the 2023 Outlook for Marketing Agencies report for free. See what's coming and stay ahead of your competition. | |