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| Tuesday, February 28, 2023 |
 News, SEO By Matt G. Southern Google's Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a lot, but it was examined from a different angle this time. Google Search Advocate John Mueller, Analyst Gary Illyes, and Senior Technical Writer Lizzi Sassman explore the risks of moving a site to a new top-level domain. At roughly ten minutes into the podcast, Mueller complicates the discussion by introducing a hypothetical scenario. What happens if you combine a domain change with other changes to the URL? |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| News, SEO By Matt G. Southern Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust. |
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| News, PPC By Brooke Osmundson Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. |
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| Sponsored By CallRail Find the answers in CallRail's Outlook Report. |
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| SEO By Loren Baker To help you decide which ones you should attend, we've compiled a list of the best S.E.O. conferences in 2023. Whether you're a road warrior who wants to attend as many events as possible or an introvert who only wants to attend digitally, there are sure to be several conferences that fit your needs. For an S.E.O. professional, experience is important but not nearly as vital as staying up to date. And while you can keep an eye on what's going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it's also great to meet with other people who are performing the same job. |
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| News, PPC By Matt G. Southern Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| News, PPC By Matt G. Southern Google has recently announced new tools to enhance search ads' performance with artificial intelligence (AI). |
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| News, WordPress By Roger Montti The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. |
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| Marketing Analytics By Corey Morris Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. Whether you are an experienced marketer or just starting out, form tracking in G.T.M. and WordPress provides a straightforward and efficient solution for tracking form submissions and understanding where leads are coming from, how they're interacting with the website, and why they're interested in you. |
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Upcoming Events | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | | | March 8 at 2 pm ET
How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | |
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Digital Marketing Job of the Day Principal Staff Writer Search Engine Journal, 100% Remote |
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