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| Thursday, February 9, 2023 |
 News, SEO By Matt G. Southern Google has released a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it. Above all, Google's ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Google advises creators looking to succeed in search results to produce original, high-quality, people-first content that demonstrates E-E-A-T. The company has updated its "Creating helpful, reliable, people-first content" help page with guidance on evaluating content in terms of "Who, How, and Why." |
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| Sponsored By SEMRUSH Semrush On Page SEO Checker will help. Input your URL, keywords, and location. Get dozens of actionable tips on how to improve your page's SEO. |
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| News, PPC By Matt G. Southern Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. |
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| SEO, Technical SEO By Tessa Nadik Sitemaps have existed in the S.E.O. world for some time as a method for helping search engines discover and crawl websites. And, while having a sitemap isn't always necessary for every site, it certainly doesn't hurt – and can be especially useful for both new and large sites. When you are determining your next steps for creating a sitemap for your website – whether X.M.L. or H.T.M.L. – I hope you can leverage this guide to decide which path makes the most sense for your site's needs. Sitemap. While this is a term you may be familiar with, what does it mean? Do you need one? Where do you find one? How do you make one? These are valid questions; for some, there might be more than one answer. Today, we will take a deep dive into the sitemap world so that you can walk away with the necessary answers and confidence around the topic! |
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| Sponsored By MarketMuse Break through the high volume of content that will be created in 2023 with strategic insights. |
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| SEO By Matt G. Southern Discover the latest advancements in language translation with Google's AI-powered features in Google Translate. |
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| News, SEO By Matt G. Southern Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. |
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| Local Search, News By Matt G. Southern See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. |
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| On-Page SEO, SEO By Ludwig Makhyan If your site lacks the fluidity and ease of use that end users demand, you'll push visitors to your competitors. Your site's audience demands a positive user experience. In this guide, you'll learn what user experience (U.X.) entails, the types of experiences, the difference between U.I. and U.X., and why it matters to S.E.O. When people land on your site, they're looking for answers or knowledge – not confusion. User research, usability testing, and revisiting user experience design often will help you inch closer to satisfying the S.E.O. requirements of design while keeping your visitors (or customers) happier. |
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| News, SEO By Matt G. Southern Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. |
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Upcoming Events | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & SEM For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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