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| Monday, January 30, 2023 |
 News, WordPress By Roger Montti Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it "harder to use" and may be a reason that contributes to WordPress losing market share to companies like Wix and Shopify. The official WordPress design philosophy states that they want to make WordPress easier to use with every new version published. They write that it's their goal that the "non-technically minded" user is the one they design for so that they can be set up within five minutes with a fully functional website. However the reality of how easy WordPress is to use falls far short of their philosophy statement. Even the developer of WordPress itself, Matt Mullenweg, said that designing in Wix is faster than doing the same thing in WordPress. |
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| Sponsored By SEMRUSH Unique 24-hour conference with world's leading marketers. Plug in online from anywhere in the world for free. |
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| PPC By Pauline Jakober Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets (formerly sitelink extensions) are at the top of my list. Why? Because they're so versatile. You can do almost anything with them if you think through your strategy carefully. For example, you can use the mighty sitelink in your advertising to promote low search volume themes, push lagging products out the door, maximize hot sellers, highlight certain product categories, answer common questions, and handle P.R. problems. And that's just a start! Sitelink extensions can almost do it all. |
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| Content Marketing, Content Strategy By Zack Kadish Content marketing is still one of the best ways to make sure your brand remains relevant and continues to be a consistent driver of organic traffic on your site. Creating content has taken on many different forms, but there are still a lot of best practices that you still need to make sure you are implementing if you want it to be found. This article will review some best practices that content marketers should continue doing and some hot topics emerging in the world of content. By following these seven best practices, you can ensure your content is going to be in good hands in 2023 and moving forward. Overall, you need to be proactive with the insights you find when creating content and communicate with the internal teams about how we might need their help in this process. Content marketing is one of the best ways for any organization to bring in traffic to their site as it helps continue to educate consumers about the benefits of certain service lines and make them trust that your brand is the right one for their needs. |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| News, SEO By Roger Montti Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles that are produced without attribution or benefit to those who published the original content used for training ChatGPT. |
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| Digital Trends, Social Media, Twitter By Greg Jarboe This mass exodus creates a challenge for Digital Advertising executives and their agencies. Where should they go long term? And what should they do in the short term – with Super Bowl LVII coming up on Sunday, Feb. 12, 2023. Ideally, these advertisers would follow their audience. If they knew where Twitter users were going, then their ad budgets could follow them. But it isn't clear where Twitter users are going – or if they've even left yet. Unless brand safety concerns are addressed by brands that decided to step away, it's hard to foresee a change. I would say that overall, Super Bowl ad spend on Twitter should not be as affected as it's been portrayed – it makes sense to reach audiences where audiences are. Especially if you know the mindset. The bigger issue is what happens when there isn't a Super Bowl or a World Cup." |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| Digital Strategy, SEO By Dan Taylor These pages will then compete with your competitors version, as well as independent websites, affiliates, and other reviews for the clicks and to sway consumer opinion. It's also important that you explain these benefits and competitive advantages on the product pages themselves. Bullet listing the product features is commonplace, but making sure the benefits are explained directly against your competitors is another way to make these competitive advantages better resonate with your target audience. During an economic downturn, the objectives of reducing churn are amplified, as the pipeline tends to see less entering it and C-level become more focused on MRR (monthly recurring revenue) and ARR (annual recurring revenue). In this article, I'm going to look at subscription-model-based businesses and some methods and strategies that they can pivot their SEO efforts towards to maintain a level of performance and SEO ROI (return on investment). |
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| Content, Content Creation, Content Strategy By Bea Canuel Writing is a challenging and competitive field, and it can take a lot of time and effort to succeed. It's important not to give up too easily and to keep working towards your goals, even when faced with rejection or setbacks. How can you cut through the noise and write more effective content in 2023? We've asked 16 industry professionals to share the wisdom they've learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization. |
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| News, SEO By Roger Montti Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. |
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Upcoming Events | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
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