| Almost half the US population has a TikTok account and last year, the number of US buyers on TikTok grew by 72%. This type of reach and growth have turned TikTok into one of the most important ecommerce channels of 2023. - Willow Boutique grew its revenue by 11,000% with TikTok.
- Shifts in TikTok's functionality & demographics drive ad performance.
- TikTok can help drive top-of-funnel revenue and increase lifetime value.
- To improve TikTok tracking and attribution to understand ROAS better.
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