In Case You Missed It:
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
by VIP Contributor, Kevin Indig
Understand the implications of SGE and ensure your current SEO strategy is protected. Follow these top 5 tips to start with.
| | To read this article in its entirety, please view on our website. It's a 10 minute read, so it was just a bit too long to include it all here. -SEJ Editorial
It's been a little over six months since Open AI launched ChatGPT and rang in the next age of AI.
Since then: - Google has introduced Search Generative Experience (or SGE), an AI-powered search beta.
- ChatGPT added powerful search capabilities with the Bing plugin.
- Google launched and improved its own AI chatbot, Bard.
Everyone talks about AI all the time. It's easy to get tired of it.
But everyone talks about it because it has massive potential and shows utility already.
Lately, though, I've noticed the discussions have cooled down a bit.
Not completely, as in "frozen," but "cooled" because we now understand AI's capabilities much better after the initial hype phase. We can better place how good AI tools are today.
May was the first month the number of searches for "chat gpt" dropped (-14.2%, according to Similarweb), but total traffic to chat.openai.com is still growing. Mobile traffic seems down, but remember, ChatGPT launched a mobile app. | | | Image from Similarweb, June 2023
Many SEO pros remember how CNET published AI content with wrong information in it.
But creditcard[dot]com and Bankrate published AI content as well.
And at the end of the day, the AI content on these three sites performed just like human-generated content. The PR disaster was big because CNET didn't fact-check content before it went out.
But that's precisely the point: We're realizing we're not yet at the point where AI content can be published cold. AI can only create dirty drafts, show us exciting angles, and remove writer's block (maybe some editing steps like fixing bad grammar). For now.
We can see where the road is heading: upward. New models with exponentially higher numbers of training parameters are sprouting up everywhere. | | | Image from ourworldindata.org, June 2023
Notice the logarithmic scale; we're seeing a wave of AI tools that edit, summarize, and create content of all formats.
It's inevitable for us to head towards a future where AI lives in every piece of software and fundamentally changes marketing.
Even the biggest AI critics acknowledge that we're heading towards a future where AI is table stakes.
Everyone – yes, everyone – in the tech space is currently thinking about three questions: - What will the AI future look like?
- How is it going to affect us?
- What can we do about it?
To get these answers from Kevin, and for more details on the 5 tips to get you started, read the full article.
How Businesses Can Set Themselves Up For Success - Build Optionality With Direct Traffic
- Source New Ways To Learn What Your Customers Are Searching For
- Create Content Machines Cannot Replicate
- Find The Right Angle
- Accelerate Your Work With AI
| | Kevin Indig is a Growth advisor who helps the world's market leaders define and evolve their Organic Growth strategy. Once a week, he sends an email with Organic Growth strategies and case studies to over 9,000 subscribers called The Growth Memo.
He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about.
In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor. | | | | | |
