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| Wednesday, June 7, 2023 |
 Generative AI, News, WordPress By Roger Montti Jetpack unveiled a new WordPress plugin that integrates AI directly into the WordPress editor, allowing publishers to generate content within the WordPress publishing workflow. Automattic is a software development company that is behind many widely used plugins, software and websites, like WooCommerce, WordPress.com, Tumblr, Akismet and Jetpack. Founded by Matt Mullenweg, the developer and founder of WordPress, Automattic contributes to many open source projects like WordPress, WordCamp US, and bbPress. Although Automattic is a wholly separate company from the non-profit WordPress.org, the expertise from developing for and contributing to the WordPress makes Automattic software the gold standard for plugins. Jetpack took the wraps off a new plugin called Jetpack AI Assistant to serve as a writing assistant for publishers. |
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| Search Engine Journal By SEMRUSH Get more visibility to your business in local listings, build a 5-star online presence, and track local Map rankings within a street, city, or region. |
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| News, PPC By Matt G. Southern Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. |
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| Web Dev SEO By Roger Montti As an S.E.O. pro, it's important to cultivate at least a basic understanding of website development. Why? Because the associated knowledge and skills can form the foundation for greater success with your website and brand. Web development is increasingly crucial for S.E.O. Page speed, directly and indirectly, impacts webpage search rankings. Optimizing for page speed often comes down to understanding technical aspects of web development that impact how webpages are rendered in a browser. |
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| Webinar By Search Engine Journal AI content generators are here and ready to help you increase your content output. Join us and the Conductor team on June 14 to learn how you can start using AI-generated content to rank higher on SERPs.
You'll discover:
1. The benefits of using AI in content creation.
2. Best practices for creating high-quality, search-optimized content with AI.
3.Top challenges of AI content creation, along with guidance on overcoming them.
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| News, Web Dev SEO By Matt G. Southern Safari 17 introduces JPEG XL and enhanced `font-size-adjust`, potentially improving webpage loading times and layout consistency. |
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| SEO, Social Media By Chelsea Alves Gen Z often has very different attitudes toward consumption shaped by the reality of growing up chronically online and coming of age remotely in the throes of a global pandemic. To make strides with Gen Z, it's time to retire the old playbook. As marketers, we need to understand what drives them and rethink our approach to reaching them where they spend most of their time online: On social media. The key takeaway is this: Gen Z social media marketing requires striking a balance between adaptability of medium and consistency of voice to bring in an engaged audience. Optimizing online, social media, and local experience will equip brands to convert that audience into customers. The brands that make both sides a priority will be the best poised to break through to this notoriously elusive generation. |
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| Sponsored By Accelo Discover 5 ways to mitigate client churn and increase profits. Understand why clients leave and learn effective strategies to retain them. |
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| Ecommerce, News By Roger Montti A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking attacks are called Magecart style skimmer and it's spreading worldwide across multiple ecommerce platforms. |
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| News, YouTube By Matt G. Southern YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify. |
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| News, SEO By Matt G. Southern Google's John Mueller discusses TLD nuances; Google reclassifies .ai domains as gTLDs, impacting SEO strategies and user targeting. |
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Upcoming Events | | June 7 at 2 pm ET
How To Drive Product Page Rankings With A Funnel Of Content & Links Topic: SEO | Sponsor: pageonepower | | | | | | June 14 at 2 pm ET
Enhancing SEO Content Writing With AI: Opportunities & Challenges Topic: Content | Sponsor: Conductor | | | | | | June 21 at 2 pm ET
Google Ads: How To Boost Revenue & Optimize For Offline Sales Topic: Paid Media | Sponsor: CallRail | | | | | | June 28 at 2 pm ET
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization Topic: SEO | Sponsor: PiDatametrics | | | | | | July 12 at 2 pm ET
Utilizing The New GA4 Topic: SEO | Sponsor: DigitalDrewSEM | | | | |
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