  | | | | Brought to you by:  | | | | | Tuesday, June 6, 2023 |  Ecommerce, News By Roger Montti A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking attacks are called Magecart style skimmer and it's spreading worldwide across multiple ecommerce platforms. Attackers are targeting a variety of ecommerce platforms: The attackers have two goals when infecting a website: 1. Use the site to spread itself to other sites | | | | | Search Engine Journal By SEMRUSH Get more visibility to your business in local listings, build a 5-star online presence, and track local Map rankings within a street, city, or region. | | | | | SEO, Social Media By Chelsea Alves Gen Z often has very different attitudes toward consumption shaped by the reality of growing up chronically online and coming of age remotely in the throes of a global pandemic. To make strides with Gen Z, it's time to retire the old playbook. As marketers, we need to understand what drives them and rethink our approach to reaching them where they spend most of their time online: On social media. The key takeaway is this: Gen Z social media marketing requires striking a balance between adaptability of medium and consistency of voice to bring in an engaged audience. Optimizing online, social media, and local experience will equip brands to convert that audience into customers. The brands that make both sides a priority will be the best poised to break through to this notoriously elusive generation. | | | News, YouTube By Matt G. Southern YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify. | | | | | Anonymous By Weglot Grow international SEO performance with this free guide. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | News, SEO By Matt G. Southern Google's John Mueller discusses TLD nuances; Google reclassifies .ai domains as gTLDs, impacting SEO strategies and user targeting. | | | Local Search, News By Matt G. Southern Google's John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. | | | Paid Media, PPC By Frederick Vallaeys The primary goal of Performance Max campaigns is to drive conversions, such as sales, leads, or sign-ups, for your business while maintaining a competitive cost-per-action (C.P.A.) or return-on-ad-spend (R.O.A.S.). By utilizing Smart Bidding strategies and dynamically adapting ad creatives, these campaigns help advertisers reach a wider audience and boost the results obtained from traditional, single-channel campaigns. But their high dependence on A.I. doesn't mean these are set-it-and-forget-it campaigns. With these 11 tips to optimize your Performance Max campaigns, you can expect better results while also benefiting from the time savings promised by automated campaign types. There are many more tips I didn't cover here that you can discover by joining the dialogue online. And there will be many more tips to come as P.P.C. automation continues to evolve. | | | Generative AI, News By Kristi Hines At the end of 2022, OpenAI introduced the world to ChatGPT. Since its launch, ChatGPT hasn't shown signs of slowing down in developing new features or maintaining worldwide user interest. Continue reading the history of ChatGPT with a timeline of developments, from OpenAI's earliest papers on generative models to the introduction of over 200 ChatGPT plugins. | | | Generative AI, News By Kristi Hines Want to ask questions about a piece of content? Here is the length of input you can submit to generative AI chatbots by OpenAI, Microsoft, and Google. OpenA.I's standard G.P.T.-4 model offers 8,000 context tokens, whereas the extended context-length model offers 32,000 tokens / 25,000 words of input. The input box for the prompt on Bing A.I. chat shows 0/4000, suggesting it only accepts up to 4,000 characters. However, the chatbot accepted 40,400 characters text and accurately counted that it was a total of 6,000 words. Google Bard accepts up to 10,000 characters. Claude-instant-100k accepts - three times more input than the best G.P.T.-4 model. But how well can they follow directions? | | | | | | | | Upcoming Events | | June 7 at 2 pm ET
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