  | | | | Brought to you by:  | | | | | Wednesday, June 21, 2023 |  Generative AI, News By Matt G. Southern In a striking revelation, more than 100,000 OpenAI ChatGPT account credentials have surfaced on illicit dark web marketplaces within the span of a year, from June 2022 to May 2023. According to a report by Group-IB, these credentials were unearthed within logs of stolen information which were subsequently offered for sale on underground cybercrime platforms. India bore the brunt of this breach, with 12,632 stolen credentials traced back to the country. This highlights the rapid adoption of ChatGPT in India. Many Indian tech companies have integrated ChatGPT to improve customer service and employee productivity. Several other countries follow closely. Pakistan, Brazil, Vietnam, Egypt, the U.S., France, Morocco, Indonesia, and Bangladesh are the most affected. | | | | | Sponsored By BRAVE Power your search and AI apps with the fastest growing independent search engine since Bing. Access an index of billions of pages with one API call. | | | | | Social Media, Video Advertising By Greg Jarboe You can increase your chances of a video going viral – and it's different on different platforms – by leaning into some specific things. Quality content, fun and entertaining, surprising, appealing to emotions (happiness and sadness), being unexpected, all help. But on TikTok, say, leaning into trends works, along with picking trendy music. Duets are a way to help too. However the reality is most social videos don't go 'viral' – even the big famous ones share in line with expected. This means that viral marketing is not akin to biological epidemics i.e., that (good) content will spread to millions from a small base. Actually, the distribution is the other way around. | | | News, Social Media Advertising By Matt G. Southern Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. | | | | | Webinar By Search Engine Journal Don't let this simple misstep in keyword strategy cause your rankings to plummet. On June 28, join search experts from Pi Datametrics and learn the tools necessary to increase your rankings with focused & authoritative pages instead of harmful competing content. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | Generative AI, News By Matt G. Southern OpenAI explores launching an 'app store' for AI models, potentially challenging current partners and expanding customer reach. | | | News, SEO By Matt G. Southern Custom elements in document heads can disrupt Google's rendering, potentially harming SEO; JSON-LD offers a flexible alternative. | | | | Sponsored By Cheryl Draper Digital Marketers are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience. | | | | Ask an SEO By Tony Wright Google has told us we must provide content that exudes experience, expertise, authority, and trust – commonly referred to as E-E-A-T – if we want to rank well. But how do you know if your content has E-E-A-T? How do you even know what to write about? Let's dive in and answer these questions. In summary, while backlinks remain essential to S.E.O., they should not be the sole metric for determining a site's experience, expertise, and trustworthiness. Instead, S.E.O. pros should focus on building a solid brand reputation through high-quality content and ethical marketing practices. By prioritizing these factors, businesses can achieve sustained success and build a loyal user base that trusts and values their offerings. | | | News, SEO By Matt G. Southern Get an in-depth view of Google's content removal process. With insights from John Mueller, learn how to remove your personal info from search. | | | Digital Advertising, News By Brooke Osmundson The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. | | | | | | | | Upcoming Events | No RSS items found. | | | | | | |
