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| Monday, June 12, 2023 |
 Generative AI, News, SEO By Kristi Hines Google posted a new YouTube Short, inviting more people to test Search Generative Experience through Search Labs. https://www.youtube.com/watch?v=3wSmlGO70z0 Google SearchLiaison also announced on Twitter that Google had made several improvements to SGE over the past two weeks. https://twitter.com/searchliaison/status/1666859602733043712 Here's what I found while testing the new and improved Google SGE. |
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| Sponsored By BRAVE Power your search and AI apps with the fastest growing independent search engine since Bing. Access an index of billions of pages with one API call. |
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| SEO By Corey Morris S.E.O. isn't immune to budget cuts in uncertain times. Whether it is a recession, pandemic, or other local or global situation, a downturn can have an impact on marketing budgets and what we're able to do for our organizations, brands, or clients. Regardless of a downturn or other factors that impact S.E.O. budgets, there are seven things to do when you're faced with a smaller S.E.O. budget that I want to share. Regardless of your situation, I know it is tough. I'm there with you. It can be hard mentally and physically. Stay strong friend. S.E.O. is important and by focusing on it, being objective with it, and doing what you're able with the resources and opportunities you have, you can make it through and come out stronger on the other side. |
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| Generative AI, News By Matt G. Southern ChatGPT's capacity for humor shows promise, but struggles with originality and scope, posing implications for digital marketers. |
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| Webinar By Search Engine Journal AI content generators are here and ready to help you increase your content output. Join us and the Conductor team on June 14 to learn how you can start using AI-generated content to rank higher on SERPs.
You'll discover:
1. The benefits of using AI in content creation.
2. Best practices for creating high-quality, search-optimized content with AI.
3.Top challenges of AI content creation, along with guidance on overcoming them.
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| How did you like today's email? |
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| Generative AI, News By Roger Montti Security researchers at cyber risk management company Vulcan.io published a proof of concept of how hackers can use ChatGPT 3.5 to spread malicious code from trusted repositories. |
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| PPC By Matt G. Southern Google's Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. |
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| Webinar By Search Engine Journal AI content generators are here and ready to help you increase your content output. Join us and the Conductor team on June 14 to learn how you can start using AI-generated content to rank higher on SERPs.
You'll discover:
1. The benefits of using AI in content creation.
2. Best practices for creating high-quality, search-optimized content with AI.
3.Top challenges of AI content creation, along with guidance on overcoming them.
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| Paid Media, SEJ Show By Amanda Zantal-Wiener Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro Borgia, Google's Director of Product Management, Ads Safety, joined me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance. From debunking misconceptions to chatting about what's next for ads, this episode is a must-listen for marketers, advertisers, and PPC enthusiasts alike. Meet Alejandro Borgia, a standout authority in product management and marketing. At the helm of strategic initiatives at Google as the Director of Product Management, Alejandro is known for breaking new ground. His proven track record extends to influential roles at cybersecurity giant Symantec and digital music pioneer Napster. Known for his thoughtful approach and continuous contributions, Alejandro has a well-earned reputation for fostering innovation, promoting growth, and encouraging transformation in the tech industry. |
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| Generative AI, News By Roger Montti Bing announced an update to the Bing AI Chat that brings voice chat capabilities to the desktop search user interface. Voice interaction is two-way and is available in five languages. |
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| LinkedIn, News By Matt G. Southern LinkedIn launches a messaging inbox for company pages, enhancing direct communication amid economic shifts. |
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Upcoming Events | | June 14 at 2 pm ET
Enhancing SEO Content Writing With AI: Opportunities & Challenges Topic: Content | Sponsor: Conductor | | | | | | June 21 at 2 pm ET
Google Ads: How To Boost Revenue & Optimize For Offline Sales Topic: Paid Media | Sponsor: CallRail | | | | | | June 28 at 2 pm ET
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization Topic: SEO | Sponsor: PiDatametrics | | | | | | July 12 at 2 pm ET
Utilizing The New GA4 Topic: SEO | Sponsor: DigitalDrewSEM | | | | |
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