  | | | | Brought to you by:  | | | | | Thursday, June 22, 2023 |  News, Tools By Matt G. Southern Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an "Attribution Settings" option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting conversion credit to Google Ads paid channels may provide a clearer view of return on investment. Those interested in the combined effect of paid and organic marketing efforts can continue to use the default option, which provides conversion credit to both channel types. With Google Ads and GA4 becoming increasingly integrated, the option to tailor conversion attribution to match marketing priorities is a valuable tool for data-driven businesses. | | | | | Sponsored By BRAVE Power your search and AI apps with the fastest growing independent search engine since Bing. Access an index of billions of pages with one API call. | | | | | News, PPC By Matt G. Southern Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. | | | Careers, Social Media By Alex Macura All of this means that if you want to compete in the digital marketing arena, you must be able to keep up – which is what a social media marketing course can help you do. You'll get a solid social media foundation, enhance your skill set, and have the credibility you need to position yourself as a serious candidate. All you need to do is decide on the right course, and you'll be golden. We've started you off with our social media certification picks. However, there are many other excellent digital marketing certifications out there to choose from. Should you bother with them, though, particularly if there's a cost involved? The honest truth is yes. Social media marketing is about more than firing off a quippy Facebook caption. It's about building brands, driving traffic, increasing sales, and creating a sharply curated dialogue between brand and consumer. | | | | | Anonymous By Conductor Compare your organic traffic to industry averages in 2023. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | News, Tools By Matt G. Southern Google prepares for 2024's Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. | | | News, PPC By Matt G. Southern In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. | | | | Sponsored By CallRail Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. | | | | Social Media, Video Advertising By Greg Jarboe You can increase your chances of a video going viral – and it's different on different platforms – by leaning into some specific things. Quality content, fun and entertaining, surprising, appealing to emotions (happiness and sadness), being unexpected, all help. But on TikTok, say, leaning into trends works, along with picking trendy music. Duets are a way to help too. However the reality is most social videos don't go 'viral' – even the big famous ones share in line with expected. This means that viral marketing is not akin to biological epidemics i.e., that (good) content will spread to millions from a small base. Actually, the distribution is the other way around. | | | News, Social Media Advertising By Matt G. Southern Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. | | | Generative AI, News By Matt G. Southern Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. | | | | | | | | Upcoming Events | No RSS items found. | | | | | | |
