  | | | | Brought to you by:  | | | | | Friday, June 2, 2023 | Ah, weekends. Yet another one is upon us, making for an opportunity to spend quality time with family and friends. Here's a look at a few of the more touching conversations I have in a typical weekend: My Dad: Hey, did you see that that AI chipmaker had a total –
Me: NOT NOW, DAD, IT'S A HOLIDAY WEEKEND. My friend: Ha ha, look at this hilarious response I just got from ChatGPT when I asked –
Me: ABSOLUTELY NOT. YOU KNOW THE RULES, NO ARTIFICIAL INTELLIGENCE TALK ON DAYS OFF. Yes. I yelled. I'm big into boundaries. But that's the thing about working in an industry that was previously a nerd niche but has, over time, integrated itself into the pop culture vernacular. You have to talk about work on your days off, because your work has become a part of daily life. That's one reason I was so surprised that 58% of the U.S. adult population knows ChatGPT, but only 14% have interacted with it. Maybe it's just the circles I run in (fellow nerds), but when I first saw Matt Southern's article about this, 58% seemed like a surprisingly low number. But then I remembered that ChatGPT only became available six months ago. And when you historically look at the public adaptation curve of (newish) technologies, well – yowza. That's a somewhat impressive number to reach in that period. No wonder there's such a clamor to join the generative AI ranks. To be among the elite few (or many, I suppose) providing an immersively intelligent and interactive information-gathering experience. Looking back at some of what my team's been working on over the past few months, it's clear: We're sitting at the pop-culturally relevant table now, folks. And so, without further ado: Let's celebrate our ranks as newly-minted cool kids with some equally cool articles. We did it. We made it to Friday. May your weekends be cool, and the conversation even cooler. Waving from across the table, AZW  Technical SEO By Serge Bezborodov Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language. On the other hand, they help businesses maximize their reach and engagement with global audiences. But that's not all! By implementing the best technical SEO practices, businesses can unlock a treasure trove of greater benefits. For instance, strategic optimization of several technical elements can help businesses effectively capture language-specific queries and improve their visibility and rankings in search engine result pages (SERPs). | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Digital Marketing, SEJ Show By Loren Baker In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being." This concept is a remarkable tool in their storytelling arsenal, providing a fresh perspective that introduces depth and purpose to their narratives. In this episode, we'll gain invaluable insights into how Ikigai can be utilized to create more meaningful, impactful stories, ultimately adding a rich layer of authenticity to your brand narrative. Ryan Kutscher stands at the helm of Circus Maximus, an innovative agency transforming the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms, partnering with industry giants and burgeoning start-ups. Beyond his leadership role, Ryan is recognized for his creative approach to life. He champions entrepreneurship within his team, urging them to infuse creativity into their daily lives. And amidst all these, he finds joy in the companionship of his Australian Shepherd, Rudder. | | | SEO, Technical SEO By Dan Taylor Dynamic rendering can effectively solve your JavaScript S.E.O. problems, but Google advises it should be a workaround rather than a long-term solution. As it adds an extra layer of complexity when building your website, it's recommended to implement hydration, static rendering, or server-side rendering instead. Dynamic rendering exists to correct web pages that don't show up on search engine results pages, but we'd always recommend server-side rendering. After all, it's easier to maintain with only one version of a website and more time-efficient as you don't have to verify if the versions for users and Googlebot are identical. Once you've weighed up your development resources and technology capabilities, look for opportunities to switch to server-side rendering, so all user agents receive the same content. | | | News, Wix By Roger Montti Wix is a popular website builder that helps businesses easily create high performance websites that are up to the minute with the latest technical requirements. All the technical factors are handled by Wix, enabling businesses to focus on what they do best. | | | Instagram, News, Social Media By Kristi Hines Adam Mosseri, C.E.O. of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to explaining ranking, it contains more information about shadowbanning and best practices for growing an Instagram audience. The following is an update to the original video about the Instagram algorithm from 2021. The first point Mosseri makes is that the Instagram algorithm is not one algorithm but rather many algorithms and processes that work together to personalize the content each Instagram user sees. Because each individual is different, each Instagram user should see content that matches their interests. This is what Instagram hopes to achieve through ranking - a personalized experience that keeps users engaged with the Instagram platform for more extended periods of time. | | | News, SEO By Matt G. Southern Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. | | | News, PPC By Brooke Osmundson Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. | | | Digital Advertising, News By Brooke Osmundson Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. | | | | | | | | Upcoming Events | | June 7 at 2 pm ET
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