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| Tuesday, May 9, 2023 |
 Link Building By Ron Lieback Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left behind. Does this mean guest posting should be trashed? In my experience, guest posting has created dozens of business opportunities and leads my company has been able to exploit for profit. Instead of focusing on guest posting as a link-building strategy, we need to shift our focus to a brand-building strategy. |
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| Sponsored By SEMRUSH Explore ContentShake—a smart tool that automates your entire content creation, provides competitive highlights, and lets you write faster with AI. |
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| News, Paid Media, PPC By Shannon Phelps Our latest ebook, P.P.C. Expert Tips: Budgets, Testing & Optimization, has all the insights you need to brush up on the basics of P.P.C. or enhance your existing methods to grow your business. Experts from our team and trusted industry professionals weigh in on the best P.P.C. testing and optimization tactics to help you gain a competitive advantage. Don't leave your P.P.C. strategy up to chance. Learn to adapt to the changing state of the industry with expert guidance and up-to-date insights. Download the ebook and start leveling up your strategy today! |
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| Analytics & Data, Marketing Analytics By Vahan Petrosyan Universal Analytics is being sunset, and everyone is rushing to migrate from U.A. to Google Analytics 4 (G.A.4). In this guide, we'll help you migrate your custom events and walk you through how to set up G.A.4 custom events. G.A.4. is quite challenging and not a plug-and-play analytics tool like Universal Analytics, you need to spend a good amount of time learning it. On other hand, it comes with plenty of new features you can use and enhance your analytics to an unprecedented level. By being able to customize the event tracking, you get a powerful skill, that even can help you work around some of the attribution models that Google Analytics is sunsetting by tracking users' first visit source in a custom dimension. |
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| Sponsored By Conductor 8 strategies to improve your C-suite SEO reporting. |
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| How did you like today's email? |
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| SEO By Matt Bertram While marketers have occupied a unique position within the hydrocarbon supply chain, the role of marketing communications has never been more important for companies looking to evolve in this sector. In this article, we'll explore the role that marketers have historically played in the oil and natural gas industry and how they will help shape the future of energy production as energy companies look to diversify their portfolios and rebrand their businesses. Finally, I would just like to wrap up by mentioning that an omnichannel approach that utilizes all of the marketing channels listed above will help energy companies achieve the best success in their growth. Between the reach of digital and traditional channels and the ability to engage with customers via email and social media, utilizing a multichannel approach will ensure that your business is constantly pulling in new leads and converting the ones you do have. |
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| Content Marketing, SEO By Oli Hearsum When some brands accelerate their content production, it can quickly lead to a bloated website, with new content being created along the same lines as previous articles (when upcycling older content would've been better). Or you just end up "doing more", with no clear strategy. While you can't be too regimented and need to have the flexibility to incorporate new, reactive and timely pieces, there is another way. Scaling content is tough, all stakeholders in the process need to be bought in, quality cannot be sacrificed for quantity and you can't stop once the pieces are published. It's a continual process, with constant monitoring of performance and ongoing optimization from when you press publish. If you manage to scale your content operations, when underpinned by a solid SEO and content strategy, you can ride the wave of the compound interest that this can provide if you maintain that much-revered position for many years to come. |
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| Webinar By Search Engine Journal Learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.
1. Leave this live webinar with a better understanding of:
2. What it means to develop a cohesive search strategy.
3. The roles of the channels and how they can complement each other.
4. Key factors and ways to deliver a connected search program. |
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| Generative AI, News By Matt G. Southern OpenAI stops training language models such as GPT-4 with customer API data. |
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| Generative AI, News By Roger Montti Ray Kurzweil, a noted futurist and former director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal is impractical and deprives humanity medical breakthroughs and innovations that profoundly benefit humanity. |
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| Generative AI, News By Roger Montti A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform. |
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Upcoming Events | | May 10 at 2 pm ET
3 Steps To Building A Winning Holistic Search Strategy Topic: SEO | Sponsor: iQuanti | | | | | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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