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| Tuesday, May 16, 2023 |
 News, SEO By Matt G. Southern Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content's visibility and drive more traffic. Here's what the Search Advocate team advises to gain a more substantial presence on Search and News surfaces. Waisberg and Prommawin begin the video by clarifying how news content can be featured on Google. They highlighted two key places where Google News content can appear - the Top Stories and the News tab. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| Digital Strategy By Brooke Osmundson Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where's the best place to start creating and optimizing your strategy? Read on to learn how to create a successful digital marketing strategy for your brand. While it's important to think about "digital-first" when it comes to strategies, it needs to align with the overarching business goals. Don't confuse strategy and tactics and end up rushing into a tactics-first approach. By taking the time to create a solid digital marketing strategy, you're setting the brand up for long-term success and the ability to pivot based on performance. |
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| SEO, Technical SEO By Dixon Jones PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there's no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what PageRank was – and what it still is today. Google's algorithm was initially believed to be "unspam-able" internally, since the importance of a page was dictated not just by its content but also by a sort of "voting system" generated by links to the page. Google's confidence did not last, however. PageRank started to become problematic as the backlink industry grew. So Google withdrew it from public view, but continued to rely on it for its ranking algorithms. |
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| Sponsored By WebCEO Dominate search results with an SEO audit rerun. |
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| Generative AI, News By Matt G. Southern Google's Bard chatbot receives an update, enhancing summarization and source visibility. |
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| Local Search, News By Roger Montti HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. |
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| Webinar By Search Engine Journal Link building at scale is possible. In this upcoming webinar, you'll learn how to set up, launch, and scale your own link building program from Kevin Rowe, Founder and Head of Strategy at PureLinq.
He'll share this 6-month link building roadmap that can help you build a backlink profile that increases your brand's search visibility. Join us May 17 to learn how to build thousands of links a month with any sized SEO team. |
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| Generative AI, News By Matt G. Southern Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste. |
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| Analytics & Data, Technical SEO By Vahan Petrosyan As a marketer, you are looking to improve your website's performance and drive more conversions. In many cases, A.B. testing could be the answer. By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals. In this article, we'll walk you through the steps to set up A.B. testing using Microsoft Clarity and G.A.4. Buying A.B. testing tools can be expensive, and they may not always offer the specific features you need for your goals. For instance, none of the A.B. testing tools we tried could provide a user-friendly interface for testing different types of ads without custom coding. However, the methods described here may require some effort to learn custom coding. With ChatG.P.T. available, however, the process shouldn't be too hard. |
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| Digital Experience By Robyn Johnson Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to mature as a marketplace, it has become very sensitive to review manipulation. Using outdated tactics can trigger Amazon to remove most, if not all, of your listings. As the marketplace grows, Amazon is closing the quick and easy ways to rank; sellers need to learn to develop more strategic launches with products that customers truly love. This has also allowed Amazon to rebuild some of the trust customers have in the reviews on the platform. |
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Upcoming Events | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | |
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