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| Tuesday, May 2, 2023 |
 News, SEO By Matt G. Southern John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller addressed topics such as geotagging images, blogging frequency, and the pursuit of online money-making shortcuts. In a thread titled "incoming dumb question barrage," a Reddit user asks the following questions: Here's a breakdown of Mueller's lengthy response to the above questions. In response to a question about geotagging images, Mueller stated that it's unnecessary for SEO purposes. |
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| Sponsored By Moz Get found by your target audience with Moz Pro's all-in-one suite of SEO tools, and save up to 30% for a limited time! |
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| Paid Media, Paid Media Strategy By Navah Hopkins The biggest deciding factors will be budget and conversion data. If you trust your conversions (and are able to include conversion values), automated marketing makes a ton of sense. The human marketer puts safeguards in place via negative keywords, audiences, and placements. If you don't trust your conversion tracking, and budgets are restricted, you'll want to be specific in where marketing dollars are invested. Automation is ultimately a net positive for digital marketers. How much folks engage with it depends on which tasks are core competencies and which are struggles. The more a brand trusts its data, the easier it is to lean into automation. |
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| News, Video Advertising By Matt G. Southern Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. |
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| Sponsored By anyword Time to leverage AI to drive conversions! |
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| News, SEO By Matt G. Southern Brave Search achieves full independence, operating solely on its own index, bolstering user privacy and transparency in search results. |
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| International Search By Motoko Hunt Over the past few years, the digital disruption in Asia has been significant through rapid ecommerce adoption, technology shifts, and demands of consumers, creating new opportunities for those businesses that were previously challenged by language and resources to target these markets directly. Now is the time to review your analytics and Google Search Console data to see if you have benefited from the search engine share realignment in the region and if it makes sense to put additional attention to localized content, ad budgets, or specific initiatives to target these markets. Even though the Asian market is by far the largest online market in the world, information about the market is not as visible as it is for the U.S. or European markets. This makes the Asian market more mysterious than it should be. |
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| Webinar By Search Engine Journal Learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.
Leave this live webinar with a better understanding of:
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| News, WordPress By Roger Montti The WPCode – Insert Headers and Footers + Custom Code Snippets WordPress plugin, with over a million installations, was discovered to have a vulnerability that could allow the attacker to delete files on the server. |
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| News, WordPress By Roger Montti Jetpack announced that the auto-share feature of the social part of the plugin will cease to work for Twitter, blaming last minute changes by Twitter and an inability to come to an agreement. |
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| News, Social Media, Twitter By Kristi Hines Since Elon Musk became C.E.O. of Twitter and laid off thousands of employees, former Twitter employees and Big Tech competitors have focused on creating Twitter alternatives. While none can rival Twitter's audience size of 556 million members yet, they offer those dissatisfied with Twitter's new policies a fresh start. Spearheaded by former Twitter employees and other notable names in Big Tech, these emerging microblogging networks offer new platforms for expression without fear of censorship, loss of privacy, and algorithmic control. Let's examine the top Twitter alternatives and their features and potential impact. |
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Upcoming Events | | May 10 at 2 pm ET
3 Steps To Building A Winning Holistic Search Strategy Topic: SEO | Sponsor: iQuanti | | | | | | May 17 at 2 pm ET
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