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| Thursday, May 11, 2023 |
 News, SEO By Matt G. Southern Today at Google I/O, several advancements to Search were unveiled for the first time. Two of the most significant updates to Search include integrating a "Perspectives" feature and applying generative AI to enhance search results. These enhancements aim to reshape how users discover information and deepen their understanding of topics. Dubbed the Search Generative Experience (SGE), Google's new generative AI feature is a new approach to search queries. This technology is designed to simplify complex search tasks and provide key information snapshots linked to deeper resources. |
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| Sponsored By SEMRUSH Explore ContentShake—a smart tool that automates your entire content creation, provides competitive highlights, and lets you write faster with AI. |
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| News, SEO By Roger Montti Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. |
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| Reddit, Social Media Advertising By Sean Johnston Jokingly referred to as the "front page of the internet," Reddit is a social news and discussion platform that has become a major player in the digital marketing landscape with 430 million monthly active users. It is a site where users can share content, engage in discussions, and vote on the quality of content. One of the most important things to understand is that Reddit is divided into thousands of "subreddits," each focused on a specific topic. These subreddits cover almost every topic imaginable – from technology and gaming to cooking and fashion – attracting people from all walks of life. Some advertisers might easily dismiss those requirements as too high of a barrier to entry. And that's ok. However, advertisers looking to engage with a supremely passionate, demographically diverse audience will find them on Reddit. And with a little due diligence, these advertisers can create content that drives not just results, but the respect, appreciation and loyalty of valuable customers. |
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| Sponsored By Moz Boost your online presence with top SEO tools and keyword research. |
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| Social Media, Video Advertising By Greg Jarboe Now, to be fair, no one who spoke at YouTube's NewFront event mentioned the word "TikTok." But the emphasis on short-form video, Generation Z, as well as brand awareness and reach passed the duck test: "If it looks like a duck, swims like a duck, and quacks like a duck, then it is probably a duck." Hey, maybe these are the three key topics that traditional advertising agencies and media buyers want to hear about because these are the objectives that the lion's share of their clients are giving them for video campaigns. So, I came to the YouTube NewFront event on May 1 hoping to learn about YouTube's strategic direction. But most of what I heard – with a couple of notable exceptions – was a tactical discussion that left the impression that YouTube is very like TikTok. That made TikTok the elephant in the room. That's why I think the decision to showcase new ways to build awareness with Shorts to reach Gen Z was a strategic mistake. |
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| Generative AI, News By Matt G. Southern Google's AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations. |
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| Webinar By Search Engine Journal Link building at scale is possible. In this upcoming webinar, you'll learn how to set up, launch, and scale your own link building program from Kevin Rowe, Founder and Head of Strategy at PureLinq.
He'll share this 6-month link building roadmap that can help you build a backlink profile that increases your brand's search visibility. Join us May 17 to learn how to build thousands of links a month with any sized SEO team. |
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| News, SEO By Roger Montti Google's John Mueller answered a tweet about the proper use of nofollow for SEO, while agreeing with the tweet, he also pointed out a nuance about the nofollow attribute that was missing. |
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| News, SEO By Matt G. Southern To combat misinformation, Google updates search results with "About this image" and AI-generated image markups. |
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| News, Web Dev SEO By Matt G. Southern Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. |
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Upcoming Events | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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