  | | | | Brought to you by:  | | | | | Monday, May 29, 2023 |  Generative AI, News, SEO Strategy By Kristi Hines Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here's a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. To access SGE and other experimental features, you must sign up for the Search Labs waitlist. SGE features will be available in Google Chrome for desktop users and in the Google app for iOS and Android users. Watch for an email from Google or a notification from the Google app welcoming you to Search Labs. | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Digital Trends, SEO By Corey Morris With news emerging weekly about new ways search engines are integrating A.I. technology and how it will reshape search, S.E.O. pros have a lot to think about. And we should think about them, and start incorporating A.I. into our S.E.O. strategies and processes! I'm excited about how technology will improve S.E.O. My team is fully testing and already leveraging A.I. for internal processes and content outputs. We will continue to do this. However, we're still in the day-to-day process of optimizing client sites and implementing strategies within what works today to reach goals. The key to any big change in S.E.O. has always been to balance the here and now versus what is to come. | | | SEO By Vahan Petrosyan With G.A.4. being a more complex tool, it's easy to make mistakes that can hinder the accuracy and reliability of the data collected. In this article, we will explore five common Google Analytics 4 mistakes that can easily happen and provide practical tips to avoid them. In conclusion, it is crucial to avoid common configuration mistakes when setting up Google Analytics 4 to ensure accurate and reliable data collection. By understanding these potential pitfalls and taking the necessary measures, you can make the most of G.A.4s capabilities and derive meaningful insights for your website or application. Additionally, G.A.4 requires ongoing maintenance rather than a one-time setup. | | | | | Webinar By Search Engine Journal With search engines announcing new AI integrations and thousands of AI tools coming online every day, it can be tough to sort the fabulous from the flops.
In our upcoming webinar, you can find out how others are adapting to these recent changes and making the most of AI. The SEJ team will also share their best tips for testing and adopting new AI tools. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | News, YouTube By Matt G. Southern YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement. | | | Careers, SEO By Angie Nikoleychuk f you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum limit to your income. How do you get over that wall? Roland emphasized the importance of not relying solely on traditional compensation models such as flat fees, hourly payments, or revenue shares. These models are not sustainable from a quality-of-life perspective because they require continuous work to generate income. Instead, Roland suggests that consultants and agencies avoid the "dollars for hours" trap and find ways to transform their efforts and the value they provide into equity. | | | | Webinar By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive.
Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing.
With responses from nearly 600 companies across about 40 industries, this is one local webinar you don't want to miss! | | | | SEO, WordPress By Roger Montti On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? | | | Content Marketing, YouTube By Greg Jarboe YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and how effective is it as a marketing channel? In this guide to YouTube marketing, you will learn the different types of videos that produce the best content marketing results and how to leverage this top social media platform. YouTube marketing is the process of promoting a brand, product, or service through video content on the YouTube platform. This type of marketing involves creating videos to increase brand awareness, engage a target audience, and drive sales and revenue. The key to successful YouTube marketing is to create high-quality, engaging video content that resonates with your target audience and delivers value. | | | News, Social Media, Social Strategy By Kristi Hines Bluesky strives to make social networks function similarly to email, blogs, or phone numbers as open systems that facilitate online interactions. Bluesky developers created the A.T. Protocol, which is nearing completion. The A.T. Protocol aims to make modern social media and online public conversations more akin to the early Internet era when anyone could create a blog or use RSS to follow multiple blogs. The Bluesky app demonstrates the features of this protocol. Bluesky hopes this will lead to new advancements in social media, enabling researchers and communities to solve issues currently faced by social networks, as listed by Dorsey in the earlier mentioned tweets. | | | | | | | | Upcoming Events | | May 31 at 2 pm ET
Maximize Your Local Visibility: Mastering Google, Social & Reputation Topic: SEO | Sponsor: SOCi | | | | | | June 1 at 2 pm ET
SEO, Marketing & AI: Your Questions Answered By Our Experts Topic: SEO | Sponsor: | | | | | | June 7 at 2 pm ET
How To Drive Product Page Rankings With A Funnel Of Content & Links Topic: SEO | Sponsor: pageonepower | | | | | | June 14 at 2 pm ET
Enhancing SEO Content Writing With AI: Opportunities & Challenges Topic: Content | Sponsor: Conductor | | | | | | | | | | |
