Google Indexing Speed: Key Factors Include Quality + Popularity

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Friday, May 5, 2023

News, SEO

Google Indexing Speed: Key Factors Include Quality + Popularity

By Matt G. Southern

During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site.

Google Search Relations team member Gary Illyes provided a comprehensive response to the query, addressing the factors influencing indexing speed.

Illyes explained that indexing speed depends on several factors, the most crucial being the quality of the site and its popularity on the internet.

Illyes suggested that website owners ensure their content is of the highest quality possible to increase the indexing speed.

High-quality content is essential as Google's algorithms prioritize it when determining indexing priority. However, the definition of high-quality content extends beyond the mere text of individual articles.

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Digital Experience

Metaverse: How We Got Here & Where We Go Next

By Wilson Lau

A new trend set to emerge is the corporate metaverse, where companies use the metaverse to train and empower their employees, allowing them to collaborate with each other more effectively from anywhere in the world. 

Marketers should pay particular attention to the evolution and progression of the metaverse.

Those who are skeptical might miss out on a significant amount of digital innovation set to change the way society does business and functions as a whole.

Virtual reality, augmented reality, smart glasses, social media, and cryptocurrency have existed as separate yet related ideas until now.

The metaverse combines these moving parts to create a powerful tool for businesses and marketers alike.

Normal physical boundaries do not limit this world, and therein lies its appeal for those looking for a more global reach.

News, SEO

Google Issues Statement About Support for Cross-Domain Canonicals

By Roger Montti

Google offered a statement to clarify their support for the cross-domain canonical link element (rel="canonical"), pointing out limitations in how they use it, saying that they "try" use the cross-domain canonicals while also pointing out where it's not recommended.

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Ecommerce, News

Mozilla Acquires AI Product Review Company

By Roger Montti

Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer.

News, SEO

Google Updates Guidance on Cross-Domain Canonicals

By Roger Montti

Google has updated the guidance on Cross-Domain Canonicals for Syndicated content; however, the guidance for syndicated news remains the same.

Webinar

[Webinar] Build an SEM & SEO Strategy in 3 Steps

By Search Engine Journal

Learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.

1. Leave this live webinar with a better understanding of:
2. What it means to develop a cohesive search strategy.
3. The roles of the channels and how they can complement each other.
4. Key factors and ways to deliver a connected search program.

News, SEO

Microsoft Unveils Next-Gen Bing & Edge: The Future of Search

By Matt G. Southern

Microsoft enhances Bing and Edge with improved AI, visual capabilities, multi-session experiences, and third-party developer integrations.

SEO

Hospitality SEO Best Practices For 2023 & Beyond

By Winston Burton

With the pandemic easing up, people are starting to travel again, and the travel and tourism industry is once again on the upswing. 

For hotel brands, it's crucial to have optimized Google Local listings, a concierge strategy, F.A.Q.s, and a website that's optimized for Core Web Vitals. Beyond this, you must create useful and helpful content which – in conjunction with a sound S.E.O. and P.P.C. strategy – will put you in front of customers who are looking to book a trip. 

Although the pandemic has eased up and travel is on the rise, consumer behavior has undergone a dramatic change.

Therefore, hotel brands must evolve their S.E.O. strategies to drive incremental bookings, traffic, and revenue to attract travelers in the present and future by following the latest strategies, trends, and tactics – and employing the right tools in 2023 and beyond.

News, SEO

Google Announces 8 New Top Level Domains Including One For Lawyers

By Roger Montti

Google announced the release of eight new top level domains (TLDs), including one which may have a high commercial potential for law firms, others that are useful for academics and two top level domains that are based on file extensions, which might be problematic from a security standpoint

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