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| Monday, May 8, 2023 |
 Analytics & Data, Marketing Analytics By Vahan Petrosyan Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we'll help you migrate your custom events and walk you through how to set up GA4 custom events. Google Analytics 4 automatically tracks several events by default, without any additional configuration. Some of these events relevant to web property tracking include: It also collects the following parameters by default: But in most cases, it is not enough for comprehensive tracking, and here is where custom event tracking comes into help. |
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| Sponsored By SEMRUSH Explore ContentShake—a smart tool that automates your entire content creation, provides competitive highlights, and lets you write faster with AI. |
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| SEO By Matt Bertram While marketers have occupied a unique position within the hydrocarbon supply chain, the role of marketing communications has never been more important for companies looking to evolve in this sector. In this article, we'll explore the role that marketers have historically played in the oil and natural gas industry and how they will help shape the future of energy production as energy companies look to diversify their portfolios and rebrand their businesses. Finally, I would just like to wrap up by mentioning that an omnichannel approach that utilizes all of the marketing channels listed above will help energy companies achieve the best success in their growth. Between the reach of digital and traditional channels and the ability to engage with customers via email and social media, utilizing a multichannel approach will ensure that your business is constantly pulling in new leads and converting the ones you do have. |
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| Content Marketing, SEO By Oli Hearsum When some brands accelerate their content production, it can quickly lead to a bloated website, with new content being created along the same lines as previous articles (when upcycling older content would've been better). Or you just end up "doing more", with no clear strategy. While you can't be too regimented and need to have the flexibility to incorporate new, reactive and timely pieces, there is another way. Scaling content is tough, all stakeholders in the process need to be bought in, quality cannot be sacrificed for quantity and you can't stop once the pieces are published. It's a continual process, with constant monitoring of performance and ongoing optimization from when you press publish. If you manage to scale your content operations, when underpinned by a solid SEO and content strategy, you can ride the wave of the compound interest that this can provide if you maintain that much-revered position for many years to come. |
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| Webinar By Search Engine Journal Learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.
1. Leave this live webinar with a better understanding of:
2. What it means to develop a cohesive search strategy.
3. The roles of the channels and how they can complement each other.
4. Key factors and ways to deliver a connected search program. |
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| How did you like today's email? |
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| Generative AI, News By Matt G. Southern OpenAI stops training language models such as GPT-4 with customer API data. |
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| Generative AI, News By Roger Montti Ray Kurzweil, a noted futurist and former director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal is impractical and deprives humanity medical breakthroughs and innovations that profoundly benefit humanity. |
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| Webinar By Search Engine Journal Learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.
1. Leave this live webinar with a better understanding of:
2. What it means to develop a cohesive search strategy.
3. The roles of the channels and how they can complement each other.
4. Key factors and ways to deliver a connected search program. |
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| Generative AI, News By Roger Montti A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform. |
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| Generative AI, News By Kristi Hines In a rapidly evolving tech landscape, major brands like Amazon, Google, and Microsoft invest heavily in artificial intelligence (A.I.) to maintain their competitive edge and enhance their services. These companies leverage A.I. for coding assistance, advertising optimization, productivity improvements, cybersecurity, and more. As the race for A.I. dominance heats up, industry leaders have come forward with ambitious plans to integrate A.I.-driven solutions, sparking discussions on the potential impact of these technologies on society and business. Find out what A.I. advances companies revealed during or ahead of the first earnings calls of 2023. |
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| Digital Experience By Wilson Lau A new trend set to emerge is the corporate metaverse, where companies use the metaverse to train and empower their employees, allowing them to collaborate with each other more effectively from anywhere in the world. Marketers should pay particular attention to the evolution and progression of the metaverse. Those who are skeptical might miss out on a significant amount of digital innovation set to change the way society does business and functions as a whole. Virtual reality, augmented reality, smart glasses, social media, and cryptocurrency have existed as separate yet related ideas until now. The metaverse combines these moving parts to create a powerful tool for businesses and marketers alike. Normal physical boundaries do not limit this world, and therein lies its appeal for those looking for a more global reach. |
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Upcoming Events | | May 10 at 2 pm ET
3 Steps To Building A Winning Holistic Search Strategy Topic: SEO | Sponsor: iQuanti | | | | | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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