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| Wednesday, May 10, 2023 |
 SEO, Tools By Maddy Osman One of the biggest opportunities of search engine optimization (SEO) is performing keyword research and designing a content plan supported by the results of your research. Keyword research helps you to: All of these things can affect your resulting content quality. Keyword research is crucial in shaping your article's structure and creating something that meets your customers' needs. But not all website owners do it. Many think it requires complicated or paid keyword research tools — but that's not necessarily true. |
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| Sponsored By SEMRUSH Explore ContentShake—a smart tool that automates your entire content creation, provides competitive highlights, and lets you write faster with AI. |
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| News, Web Dev SEO By Matt G. Southern Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. |
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| Digital Marketing, Paid Media By Kristopher Jones Now, if you're reading this, you likely know the task that lies ahead of you: to understand what each type of media means and, more importantly, how to employ each of them separately and together. In this post, I will show you how these types of media interact and why you need all three to build a strong digital presence for your business. Finally, I want to address a remaining question that some of you may have at this point: Of paid, owned, and earned media, which one is the best for earning digital attention? Frustrating though it may be, the answer is that – it depends! No one type of digital media is going to be best for your business across the board, and here's why: Each has its pros and cons. |
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| Webinar By Search Engine Journal Link building at scale is possible. In this upcoming webinar, you'll learn how to set up, launch, and scale your own link building program from Kevin Rowe, Founder and Head of Strategy at PureLinq.
He'll share this 6-month link building roadmap that can help you build a backlink profile that increases your brand's search visibility. Join us May 17 to learn how to build thousands of links a month with any sized SEO team. |
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| News, SEO By Matt G. Southern Google highlights hreflang x-default's benefits, including enhanced user experience, improved URL discovery, and increased conversions. |
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| News, SEO By Roger Montti In a Google SEO office hours session, Google's Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. |
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| Webinar By Search Engine Journal Link building at scale is possible. In this upcoming webinar, you'll learn how to set up, launch, and scale your own link building program from Kevin Rowe, Founder and Head of Strategy at PureLinq.
He'll share this 6-month link building roadmap that can help you build a backlink profile that increases your brand's search visibility. Join us May 17 to learn how to build thousands of links a month with any sized SEO team. |
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| LinkedIn, News By Matt G. Southern LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. |
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| Generative AI, News By Kristi Hines Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. |
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| Link Building By Ron Lieback In my experience, guest posting has created dozens of business opportunities and leads my company has been able to exploit for profit. Instead of focusing on guest posting as a link-building strategy, we need to shift our focus to a brand-building strategy. In this column, you'll learn guest posting tips to not only provide your site S.E.O. value but to help build your brand, too. Implement consistent guest posting into your marketing strategy to increase your thought leadership and site traffic. Guest posts can offer great value to your link-building and branding strategies if you are willing to invest the time. While the links may not be that valuable from an S.E.O. perspective, they are invaluable from an overall marketing and brand perspective. |
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Upcoming Events | | May 10 at 2 pm ET
3 Steps To Building A Winning Holistic Search Strategy Topic: SEO | Sponsor: iQuanti | | | | | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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