  |
| | | Brought to you by:  | | |
|
| Thursday, April 13, 2023 |
 Machine Learning, SEO, Technical SEO By Ruth Everett As an SEO professional, you've heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google, such as BERT and RankBrain. These are all great applications of machine learning. But it isn't always immediately apparent how machine learning can be useful for your BAU (business as usual) tasks or daily SEO to-dos. There's also the question of ethics, as in data privacy and fairness, when it comes to using machine learning in your work. |
|
| |
| Sponsored By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. |
| |
|
| News, PPC By Matt G. Southern Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. |
|
| News, SEO By Roger Montti Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. |
|
| |
| Sponsored By Conductor Learn how to maximize website performance on 4/26. |
| |
|
| How did you like today's email? |
| 1 2 3 4 |
|
|
| Machine Learning, News, SEO By Roger Montti Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. |
|
| News, SEO By Matt G. Southern Learn why websites vanish from Google's search results, learn investigative steps, and explore the causes of keyword ranking drops. |
|
|
| Webinar By Search Engine Journal If you're feeling the pressure to increase output under decreased budgets, we've got you covered. Register to discover focus areas, obstacles, and AI integration techniques from top marketers, plus strategies for expanding beyond Google.
Join Pat Reinhart and Allie Bhutani of Conductor as they explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023. |
|
|
| News, SEO By Matt G. Southern Learn why cloaking HTTP status codes is risky, Google's stance on it, and the importance of ethical SEO practices. |
|
| News, SEO By Roger Montti Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. |
|
| SEO By Roger Montti Google's annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. |
|
|
|
| |
|
|
Upcoming Events | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
|
|
Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
|
| |
| |
