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| Monday, April 3, 2023 |
 Content Creation, YouTube By Jessica Foster Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the world's vast library of video content. With so much traffic potential, it's no wonder that content creators flock to YouTube to get more eyes on their own content. And with SEO, optimizing a YouTube channel is now easier than ever. In this guide, I'll walk you through creating and optimizing your own YouTube channel. |
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| Sponsored By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. |
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| News, Tools By Matt G. Southern Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. |
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| News, Tools By Matt G. Southern Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. |
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| Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
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| SEJ Show By Loren Baker Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies to achieve optimal ROI and measurable business outcomes. Daniel Alvarado is a true tech star, masterfully maneuvering the marketing technology industry for an impressive eight years. His current roles as CEO of White Shark Media and head of engineering at AdClicks provide him with a unique scope to aid organizations in creating compelling experiences via simplified processes that will add value for their clients through cutting-edge technology. With his innovation and tech expertise, Daniel has become a go-to resource for businesses interested in leveraging the latest advances in marketing technology. With his help, businesses can stay ahead of the curve and achieve real results with cutting-edge marketing technology solutions. |
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| Local Search, News By Roger Montti Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. |
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| Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
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| PPC By Ben Steele Google Ad Grants is a program in which Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. You can then run ads to help raise awareness, fundraise, and attract volunteers to your organization. Using Google Ad Grants, you can put your nonprofit in front of new audiences. With the right campaign and effective ads, you can drive new donations, attract new volunteers, and expand the number of people using your services. |
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| SEJ Show, SEO, Technical SEO By Loren Baker Would you love it if every page you publish would get indexed instantly? IndexNow helps you inform search engines when you have new or updated content instead of waiting for the next crawl. Now, you can control when Bing, Yandex – and soon, Google – discover content changes. Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content. Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing. Have questions? Ask below |
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| News, PPC By Matt G. Southern Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. |
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Upcoming Events | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
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Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote |
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