Google Updates Googlebot Verification Documentation

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Monday, April 24, 2023

News, SEO

Google Updates Googlebot Verification Documentation

By Roger Montti

Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits.

Google added a new documentation that categorizes the three different kinds of bots that publishers should expect.

These are the three categories of Google Bots:

That last one, GoogleUserContent is one that's confused publishers for a long time because Google didn't have any documentation about it.

This is what Google says about GoogleUserContent:

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The Biggest FREE Online Event For Agencies is Back

By Atarim

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Content Marketing

10 Content Marketing Trends To Watch In 2023

By Andy Betts

Check out these content marketing trends you'll want to have on your radar as you strategize for a successful 2023.

A triage of increased consumer demand, search and content convergence, and A.I. awareness makes 2023 a challenging but opportunistic year for content marketers.

Embracing and utilizing A.I. is an obvious must, but so is exercising caution and aligning it with human capital.

The link bait headlines titled "A.I. is here to replace…" is fluff in marketing!

Processes need to change; marketers will adapt, and those who can balance current and future focus will progress professionally and personally.

Local Search

Google's Environmental Crisis Alerts: Earth Day Spotlight

By Matt G. Southern

Discover how Google's environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe!

Webinar

How To Increase Your Google Ads Profits With 3 Simple Steps

By Search Engine Journal

Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.

In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.

Join us live April 26 to have your questions answered.

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News, SEO

Eco-Friendly Search Engines: Making A Difference One Search At A Time

By Matt G. Southern

Explore eco-friendly search engines that support environmental and social causes, prioritize user privacy, and promote sustainable practices.

News, WordPress

Key Management Leader At Yoast SEO Steps Down

By Roger Montti

Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a new era under the ownership of Newfold Digital.

Webinar

3 Steps to increase Google Ads conversions with pricing & keyword strategies

By Search Engine Journal

Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.

In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.

Join us live April 26 to have your questions answered.

Generative AI, News

Bing Chat Introduces LaTeX Support & Improves News Grounding

By Matt G. Southern

Bing Chat adds LaTeX support, improves news grounding, and reduces conversation-ending triggers.

Paid Media, SEJ Show

3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now - Ep. 306

By Loren Baker

How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.

Generative AI, News, Reddit, Social Media, Twitter

Reddit Follows Twitter's Lead, Announces Paid Access To Data API 

By Kristi Hines

Reddit announced this week updated terms for developer tools and services, paid access to the Reddit Data A.P.I., and more native moderation tools.

While the Reddit blog explained the changes as part of creating a healthy ecosystem, the New York Times reported that paid A.P.I. access would stop large companies from using Reddit content to train large language models (L.L.Ms) for free.

Updated documentation confirms that developers can only use Reddit content for L.L.M. training with prior approval from Reddit and that it constitutes commercial access.

Google has not confirmed if its generative A.I. tool, Bard, included Reddit content in its training data as part of the publicly available datasets "likely used."

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