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| Monday, April 24, 2023 |
News, SEO By Roger Montti Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits. Google added a new documentation that categorizes the three different kinds of bots that publishers should expect. These are the three categories of Google Bots: That last one, GoogleUserContent is one that's confused publishers for a long time because Google didn't have any documentation about it. This is what Google says about GoogleUserContent: |
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| Sponsored By Atarim Join 1000's of other agencies and freelancers in the biggest FREE online event in the space, watch panel discussions with companies like Google & Microsoft. |
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| Content Marketing By Andy Betts Check out these content marketing trends you'll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence, and A.I. awareness makes 2023 a challenging but opportunistic year for content marketers. Embracing and utilizing A.I. is an obvious must, but so is exercising caution and aligning it with human capital. The link bait headlines titled "A.I. is here to replace…" is fluff in marketing! Processes need to change; marketers will adapt, and those who can balance current and future focus will progress professionally and personally. |
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| Local Search By Matt G. Southern Discover how Google's environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe! |
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| Webinar By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.
In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.
Join us live April 26 to have your questions answered.
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| News, SEO By Matt G. Southern Explore eco-friendly search engines that support environmental and social causes, prioritize user privacy, and promote sustainable practices. |
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| News, WordPress By Roger Montti Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a new era under the ownership of Newfold Digital. |
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| Webinar By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.
In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.
Join us live April 26 to have your questions answered.
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| Generative AI, News By Matt G. Southern Bing Chat adds LaTeX support, improves news grounding, and reduces conversation-ending triggers. |
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| Paid Media, SEJ Show By Loren Baker How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. |
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| Generative AI, News, Reddit, Social Media, Twitter By Kristi Hines Reddit announced this week updated terms for developer tools and services, paid access to the Reddit Data A.P.I., and more native moderation tools. While the Reddit blog explained the changes as part of creating a healthy ecosystem, the New York Times reported that paid A.P.I. access would stop large companies from using Reddit content to train large language models (L.L.Ms) for free. Updated documentation confirms that developers can only use Reddit content for L.L.M. training with prior approval from Reddit and that it constitutes commercial access. Google has not confirmed if its generative A.I. tool, Bard, included Reddit content in its training data as part of the publicly available datasets "likely used." |
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Upcoming Events | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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