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| Monday, April 10, 2023 |
 News, PPC By Brooke Osmundson Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google Analytics. Dedicated Google Ads liaison Ginny Marvin provided a series of tweets to explain the sudden attribution offering change further. |
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| Sponsored By Moz Want to level up your SEO? Get the inside scoop on how to identify your top product competitors and keyword opportunities with Moz's Dr. Pete Meyers! |
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| SEO By Helen Pollitt Reputation management in S.E.O. is all about ensuring that wherever a searcher encounters their brand in the search engine results pages (S.E.R.P.s.), they take away a positive message about it. This often means ensuring that the brand influences the front page of the S.E.R.P.s. and the articles pushed in Discover feeds, as well as the News results. It is absolutely imperative that you consider online reputation management as part of your S.E.O. strategy. It's also critical that brand marketers understand the important part that S.E.O. plays in brand perception. S.E.O. and O.R.M. must work hand-in-hand. Otherwise, the time and effort spent on both could go to waste. |
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| News, SEO By Matt G. Southern Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. |
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| Webinar By Search Engine Journal Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. |
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| SEO By Tony Wright The relationship between an S.E.O. professional, the I.T. department, and the web developers of a site can be complicated. Web developers and I.T. departments have different priorities from S.E.O. pros. They focus on the appearance and stability of the site rather than its functionality. Developers and I.T. departments also don't typically have ample time or resources to implement changes. Allowing S.E.O. pros to lead the implementation process can expedite the changes and ensure they are completed correctly the first time. In larger technical S.E.O. projects, it is crucial to have collaboration between S.E.O. professionals, web developers, and I.T. departments. This helps ensure everyone is working towards the same goal. |
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| Digital Marketing, News By Roger Montti Silicon Valley AI company Cerebras released seven open source GPT models to provide an alternative to the tightly controlled and proprietary systems available today. |
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| Webinar By Search Engine Journal Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. |
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| News, SEO By Matt G. Southern Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. |
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| Digital Advertising, News By Brooke Osmundson Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. |
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| News, Tools By Matt G. Southern OpenAI pledges to prioritize safety, accuracy, and privacy in AI systems. Learn about their approach and ongoing work. |
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Upcoming Events | | April 12 at 2 pm ET
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand Topic: SEO | Sponsor: iQuanti | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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