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| Tuesday, April 25, 2023 |
 Careers, News By Kristi Hines With the rapid pace of artificial intelligence (AI) news, it's no surprise that six in ten Americans believe AI will significantly impact the labor force. According to a report published by the U.S. White House, AI has the potential to increase productivity, efficiency, and innovation. Likewise, it can potentially displace workers who need help adapting to AI tools and skill sets. An OpenAI study revealed the types of occupations which could be most affected by large language models (LLMs). Mathematicians, analysts, researchers, and writers could utilize GPT to reduce the time spent on tasks. AI alone may not take most jobs. But the people who utilize AI in the right way will be the ones to take them as others become unable to meet new quotas and productivity expectations. A McKinsey survey of organizations worldwide found that almost half reskill internal resources to fill AI-related roles in addition to sourcing talent from tech companies and universities. |
| PPC By Jonathan Kagan A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. Thus, if you want to ensure your important keywords (i.e., brand, high volume/higher converting, etc.), a keyword-based search program consisting of phrase and/or exact match remains 100% necessary. |
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| News, SEO By Roger Montti Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits. |
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| Content Marketing By Andy Betts Check out these content marketing trends you'll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence, and A.I. awareness makes 2023 a challenging but opportunistic year for content marketers. Embracing and utilizing A.I. is an obvious must, but so is exercising caution and aligning it with human capital. The link bait headlines titled "A.I. is here to replace…" is fluff in marketing! Processes need to change; marketers will adapt, and those who can balance current and future focus will progress professionally and personally. |
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| Local Search By Matt G. Southern Discover how Google's environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe! |
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| Sponsored By Pro Rank Tracker Need to research more search terms in ProRankTracker?Insta-Check can expand your SERP research capability without reconfiguring your account. |
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| News, SEO By Matt G. Southern Explore eco-friendly search engines that support environmental and social causes, prioritize user privacy, and promote sustainable practices. |
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| News, WordPress By Roger Montti Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a new era under the ownership of Newfold Digital. |
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| Generative AI, News By Matt G. Southern Bing Chat adds LaTeX support, improves news grounding, and reduces conversation-ending triggers. |
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