  | | | | Brought to you by:  | | | | | Tuesday, April 4, 2023 | Near, far. Wherever you are … well, I was about to say that, wherever you are, the generative AI fixation has taken hold. But as recent news has shown us, that might not be true – at least, for now. (But we'll get to that later.) What's up, SEJ Today subscribers? I’m Amanda, your humble editor-in-chief, for those of you to whom I haven't been introduced. Charmed, I'm sure. (And no – a chatbot didn't write that. The pleasure is truly all mine.) On that note, however, I admit to our internal Slack channels being abuzz with the dizzying, nonstop abundance of generative AI headlines. From a recent order from Italy's data protection authority for OpenAI to an open letter calling for a six-month moratorium on further R&D – I must confess that we haven't tired of the topic yet. And I hope you haven't, either, as our top story today takes a look at the differences between the platforms arguably going head-to-head to be crowned Prom, uh, Bot: Bard, and ChatGPT. But wait – there's more. We've also got news from Microsoft Advertising, our best tips + practices to optimize your YouTube channel, an in-depth guide to SEO & reputation management, and much more. Without further ado – let's get to it. Wishing you a happy not-Monday, AZW  SEO By Ludwig Makhyan Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT's release on November 30, 2022 led to a cascade of competition, including Bard and Bing, although the latter runs on OpenAI's technology. If you want to search for information, need help fixing bugs in your CSS, or want to create something as simple as a robots.txt file, chatbots may be able to help. They're also wonderful for topic ideation, allowing you to draft more interesting emails, newsletters, blog posts, and more. | | | | | Sponsored By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. | | | | | News, Paid Media By Kristi Hines This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads. For example, ads in the search results below for physical therapists under doctors and clinics can be seen. | | | Content Creation, YouTube By Jessica Foster With so much traffic potential, it's no wonder that content creators flock to YouTube to get more eyes on their own content. And with S.E.O., optimizing a YouTube channel is now easier than ever. In this guide, I'll walk you through creating and optimizing your YouTube channel. Even a single video can blow up if the content is engaging and well-optimized (or, if you're lucky, just plain entertaining). The YouTube S.E.O. tips above will help you optimize your channel, research video tops, record your videos, optimize your content, and drive user engagement – the recipe to YouTube success. So, don't wait – record your video today and see what YouTube can do for your brand. | | | | | Sponsored By Conductor Access this free guide to maximize paid and organic efforts. | | | | News, Tools By Matt G. Southern Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. | | | News, Tools By Matt G. Southern Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. | | | | Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
| | | | SEJ Show By Loren Baker Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies to achieve optimal ROI and measurable business outcomes. Daniel Alvarado is a true tech star, masterfully maneuvering the marketing technology industry for an impressive eight years. His current roles as CEO of White Shark Media and head of engineering at AdClicks provide him with a unique scope to aid organizations in creating compelling experiences via simplified processes that will add value for their clients through cutting-edge technology. With his innovation and tech expertise, Daniel has become a go-to resource for businesses interested in leveraging the latest advances in marketing technology. With his help, businesses can stay ahead of the curve and achieve real results with cutting-edge marketing technology solutions. | | | Local Search, News By Roger Montti Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. | | | PPC By Ben Steele Google Ad Grants is a program in which Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. You can then run ads to help raise awareness, fundraise, and attract volunteers to your organization. Using Google Ad Grants, you can put your nonprofit in front of new audiences. With the right campaign and effective ads, you can drive new donations, attract new volunteers, and expand the number of people using your services. | | | | | | | | Upcoming Events | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 12 at 2 pm ET
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand Topic: SEO | Sponsor: iQuanti | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | | | | Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote | | | | | | |
