With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate.
Whereas most of the previous waves of automation helped with math in the form of bidding or pattern discovery in the form of targeting, the latest wave is focused on generating text, which can help with writing ads.
But generative AI can do much more than simply suggest a few additional headlines for responsive search ads (RSAs), so here I'll share examples of how to use GPT to set up and optimize Google Ads.
The most widely discussed way of trying GPT is through ChatGPT, which is accessible at chat.openai.com.
But while this may be the quickest way to try generative AI, you'll probably want a more scalable solution once you start using it to build and optimize PPC campaigns. This is where add-ons for spreadsheets come in handy.
How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them. 2.Report on and optimize your share of voice. 3.Maximize SERP feature opportunities, most notably Popular Products.
This spring, Microsoft announced the rollout of several features for Microsoft Advertising.
Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads.
For example, ads in the search results below for physical therapists under doctors and clinics can be seen.
How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them. 2.Report on and optimize your share of voice. 3.Maximize SERP feature opportunities, most notably Popular Products.
