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| Wednesday, April 26, 2023 |
 News, SEO By Roger Montti Google's April 2023 reviews update has finished rolling out on April 25, 2023, bringing to an end what seemed like a fairly significant update to many publishers who were affected. Any anecdotal search ranking fluctuations seen after that date should be assumed to be a part of the daily ranking churn. The announcement was issued on Google's official Search Status Dashboard. This is the understated announcement to what was a consequential update to many: "Incident affecting Ranking
Released the April 2023 reviews update. |
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| Search Engine Journal By SEJ Show Hear from top experts on the world of search. Hot names, big topics, and trending insights. Catch us live to have your questions answered. Otherwise, find us wherever you listen to podcasts. |
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| News, WordPress By Roger Montti WordPress 6.2 features improved performance due to improvements to how the core development team works. These new processes catch performance issues at the time changes are made as opposed to after they've already been approved. |
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| SEO By Loren Baker Google Optimize was a useful tool, but with its sunset date in sight already, you can't wait until the last minute to decide on its replacement. And while dozens of options are available for A.B. testing, not all of them will suit your unique needs. Don't be afraid to explore your options, including platforms that are not listed here. No one knows your requirements better than you, but by carefully doing your homework and evaluating your needs, you can find the best tool for increasing visitor satisfaction and boosting your results. |
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| Webinar By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.
In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.
Join us live April 26 to have your questions answered.
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| News By Matt G. Southern Alphabet's Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges. |
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| Generative AI, News By Matt G. Southern OpenAI enhances ChatGPT privacy, adding chat history disabling, data export options, and developing a Business subscription plan. |
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| Webinar By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference.
In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains.
Join us live April 26 to have your questions answered.
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| PPC By Jonathan Kagan A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. Thus, if you want to ensure your important keywords (i.e., brand, high volume/higher converting, etc.), a keyword-based search program consisting of phrase and/or exact match remains 100% necessary. |
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| Careers, News By Kristi Hines With the rapid pace of artificial intelligence (A.I.) news, it's no surprise that six in ten Americans believe A.I. will significantly impact the labor force. According to a report published by the U.S. White House, AI has the potential to increase productivity, efficiency, and innovation. Likewise, it can potentially displace workers who need help adapting to A.I. tools and skill sets. An OpenA.I. study revealed the types of occupations which could be most affected by large language models (L.L.Ms). Mathematicians, analysts, researchers, and writers could utilize G.P.T. to reduce the time spent on tasks. A.I. alone may not take most jobs. But the people who utilize AI in the right way will be the ones to take them as others become unable to meet new quotas and productivity expectations. |
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| News, SEO By Roger Montti Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits. |
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Upcoming Events | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | | | May 10 at 2 pm ET
3 Steps To Building A Winning Holistic Search Strategy Topic: SEO | Sponsor: iQuanti | | | | | | May 17 at 2 pm ET
How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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