  |
| | | Brought to you by:  | | |
|
| Tuesday, April 11, 2023 |
Y'know, I don't usually kick things off with a humblebrag, but today? Well, today, I'm feeling just feisty enough. Here's the thing: Most of us have heard of both GDPR and ChatGPT, right? (The acronyms. They're endless.) They're both significant topics. So, reconciling them into a comprehensive article about where they intersect and why is no short order. But alas, it's a task many in our industry have taken on since Italy's data protection authority ordered a moratorium on ChatGPT for users there (with other nations rumored to be following suit) – largely due to alleged GDPR violations. Ergo: the magnanimous reconciliation. So that's where my humblebrag comes in. (Sorry, not sorry.) I wanted to highlight one of my favorite pieces that we’ve recently published, from Associate News Editor Kristi Hines, which does just that: explains, in less than 1,000 words, why this ruling is significant, and what it could mean for the future of data protection and generative AI alike. **End humblebrag** Ha ha. Just kidding. If you allow it, I'd like to talk boastingly just a bit more about what else we've got for you today. - ICYMI, Matt Southern looks at Google's recently-revealed plans to integrate conversational AI into Search. With rising competition in this space, anyone who uses or optimizes for search will likely find this information of interest.
- Major changes are coming to Google Ads and Analytics attribution modeling next month. Brooke Osmundson breaks it all down here.
- Plus, check out these five enterprise SEO trends to watch.
Guess what? It's not Monday. We're already off to a great start, so let's get to it. Feistily yours, AZW  SEO, Tools By Brian Harnish Since the launch of ChatGPT, SEO professionals and creators everywhere have been trialing the AI chatbot to see how it can make life easier. When it comes to automating tasks, creating content, and devising solutions for particular projects, ChatGPT has been extensively tested by the public. But OpenAI isn't the only chatbot on the block. We now have Bard, Bing, and other ChatGPT alternatives in the AI market. Until now, ChatGPT has been dominating headlines – but there are other ChatPGT alternatives that you can try. |
|
| |
| Sponsored By Moz Want to level up your SEO? Get the inside scoop on how to identify your top product competitors and keyword opportunities with Moz's Dr. Pete Meyers! |
| |
|
| Generative AI, Machine Learning, News By Kristi Hines The recent ban on ChatG.P.T. in Italy is just one of many potential legal challenges OpenA.I. faces. As the European Union works towards passing an Artificial Intelligence Act, the United States defines an A.I. Bill of Rights, and the United Kingdom recommends existing agencies regulate A.I., users of ChatG.P.T. have filed complaints globally against OpenA.I. for potential safety issues. The Center for A.I. and Digital Policy filed a complaint with the Federal Trade Commission to stop OpenA.I. from developing new models of ChatG.P.T. until safety guardrails are in place. The Italian Garante launched an investigation into OpenA.I. on a recent data breach and lack of age verification to protect younger users from inappropriate generative A.I. content during registration. |
|
| News, SEO By Roger Montti Google's John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links. |
|
| |
| Webinar By Search Engine Journal Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. |
| |
|
| How did you like today's email? |
| 1 2 3 4 |
|
|
| News, WordPress By Roger Montti WordPress security plugin discovered to have two vulnerabilities that could allow a malicious upload, cross-site scripting and allow viewing of contents of arbitrary files. |
|
| Enterprise SEO By Lemuel Park Despite the challenges posed by marketplace changes over the last two decades, organizations prioritizing S.E.O. have seen undeniable success – proving its efficacy as an invaluable bridge between brands and their audiences. By leveraging critical insights into consumer trends found through comprehensive S.E.O., strategies, decision-makers can remain agile in an ever-changing market landscape. Organizations need to stay ahead of the ever-evolving search engine landscape in 2023. This requires utilizing S.E.O. insights as an invaluable source of business intelligence and leveraging AI automation technology for repetitive tasks to free up resources and scale effectively. |
|
|
| Webinar By Search Engine Journal Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. |
|
|
| News, WordPress By Roger Montti Adobe released a PDF Embed WordPress plugin provides additional ways to display PDFs online in a way that makes them user friendly, pleasantly interactive and useful. |
|
| News, PPC By Brooke Osmundson Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. |
|
| SEO By Helen Pollitt Reputation management in S.E.O. is all about ensuring that wherever a searcher encounters their brand in the search engine results pages (S.E.R.P.s.), they take away a positive message about it. This often means ensuring that the brand influences the front page of the S.E.R.P.s. and the articles pushed in Discover feeds, as well as the News results. It is absolutely imperative that you consider online reputation management as part of your S.E.O. strategy. It's also critical that brand marketers understand the important part that S.E.O. plays in brand perception. S.E.O. and O.R.M. must work hand-in-hand. Otherwise, the time and effort spent on both could go to waste. |
|
|
|
| |
|
|
Upcoming Events | | April 12 at 2 pm ET
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand Topic: SEO | Sponsor: iQuanti | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
|
|
Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
|
| |
| |
