  | | | | Brought to you by:  | | | | | Friday, March 10, 2023 |  News, PPC, SEO, Social Media, WordPress By Kristi Hines Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to social to AI and beyond – into one easy-to-digest post. This week's top stories include an update to Google desktop search, Bing reaching new heights, the RESTRICT Act (and how it may affect TikTok users in the U.S.), new AI tools for Slack, and WordPress plugin vulnerabilities. Google updated its desktop search UI to display favicons and site names, making it easier for users to identify websites in search results and ads. Google Search Central published the transcript for its latest SEO Office Hours discussing WEBP images, duplicate content in different markets, moving large quantities of indexed pages, and more. (Google Search Central) | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Facebook, Instagram, News, Social Media, TikTok, Twitter By Kristi Hines Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on your industry, target audience, and ability to create content that attracts customers. The 2023 Social Media Benchmark Report from Rival IQ allows businesses in 14 industries to compare their social media performance against other companies in their competitive landscape. The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies. This includes 150 companies from alcohol, fashion, financial services, food & beverage, health & beauty, higher education, home decor, influencers, media, nonprofits, retail, sports, tech, and travel. The companies analyzed have 25,000 - 1,000,0000 Facebook followers and over 5,000 followers on Instagram, TikTok, and Twitter. This report analyzes 1.9 million Facebook posts, 841k Instagram posts, 304k TikTok videos, and 2.2m tweets. The following are insights from all industries. | | | SEO, YouTube By Ben Steele YouTube Analytics is a deceptively simple platform. It's simple enough for beginners to navigate with ease, there's a lot of power if you know where to look. The key to drawing effective conclusions from your analytics is to remember that YouTube algorithms work differently from Google search algorithms –and even from each other. YouTube search and YouTube recommendations also run on different algorithms. Analytics can help you understand a video's performance based on different YouTube features. If you'd rather work with the data yourself, you can always load up advanced mode, pick your chart features and comparisons, then export it. | | | | | Webinar By Search Engine Journal Sign up now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way. | | | | News, SEO By Roger Montti Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled out. | | | PPC By Lisa Raehsler Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these P.P.C. account areas are fantastic to explore and focus on now. The P.P.C. strategies here have been inspired by recent ad technologies and some overlooked oldies not to be missed. | | | | Webinar By Search Engine Journal Sign up now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way. | | | | News, PPC By Matt G. Southern A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. | | | News, SEO By Matt G. Southern Google's desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads. | | | News, Social Media, TikTok By Kristi Hines TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator's profile. Creators can set their prices based on the value of the content and the type of relationship they want to build with their audience. Unlike standard TikTok videos, which can be up to 10 minutes long, TikTok Series videos can be up to 20 minutes long. Creators can include up to 80 videos in a TikTok Series. | | | | | | | | Upcoming Events | | March 15 at 2 pm ET
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