  | | | | Brought to you by:  | | | | | Thursday, March 2, 2023 |  News, Tools By Matt G. Southern OpenAI has announced that its ChatGPT and Whisper models are now available on its API, offering developers access to AI-powered language and speech-to-text capabilities. Through system-wide optimizations, OpenAI has managed to reduce the cost of ChatGPT by 90% since December, and it is now passing these savings on to API users. OpenAI believes the best way to realize the full potential of AI is to allow everyone to build with it. The changes announced today can lead to numerous applications that everyone can benefit from. More businesses can leverage OpenAI's language and speech-to-text capabilities to develop next-generation apps powered by ChatGPT and Whisper. | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Content Strategy, Marketing Analytics By Greg Jarboe So, how should B.2.C. marketers measure how they are doing against the top four goals and objectives? Well, if your goal is to create brand awareness, then use a brand lift survey before and after your content marketing campaign. The pre-campaign survey provides a baseline of your brand awareness, and the post-campaign survey accurately determines content marketing's impact. If your goal is to build credibility/trust, then periodically ask if people they agree or disagree with a series of statements. The subversive goal of this lunch and learn session is to ensure content marketing continues to be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. I hope this has been helpful. Although you must unlearn some of what you have learned about B2C content marketing, it should help you withstand the economic crosswinds that you'll be facing this year. | | | News, YouTube By Matt G. Southern YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. | | | | | Sponsored By SOCi Before you invest in local, download this listing guide. | | | | Digital Trends, SEO By Vahan Petrosyan ChatG.P.T. is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn't believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. There are talks that ChatG.P.T. is going to replace humans, and many professions are just going to die out. In my personal opinion, that won't happen – but ChatG.P.T. will make life easier in different industries and professional fields. | | | News By Roger Montti The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch date of later in 2023. | | | Social Media By Jason Hennessey A social media planner is a tool, system, or process that organizations or individuals can use to plan, schedule, publish, and manage their social media content. A social media planner makes it easier to plan content in advance and manage posts across multiple platforms such as Facebook, Twitter, or Instagram. Using a social media planner also empowers you to be proactive and respond to changes in your industry or market, rather than reactive. This can help you stay ahead of the competition and maintain a strong presence on social media. | | | Social Media, TikTok By Kristi Hines Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library. TikTok announced Sounds For Businesses to make creating TikTok content easier for small businesses. This allows individuals and businesses to choose audio selections specifically cleared for organic content and ad creation. Why does it matter? 68% of TikTok users find remembering a brand's messaging easier if it is paired with a song they like. 62% of those who like the music will take the time to learn more about the brand because they feel they share similar tastes. | | | News, PPC By Matt G. Southern Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. | | | | | | | | Upcoming Events | | March 8 at 2 pm ET
How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | | | | Digital Marketing Job of the Day Principal Staff Writer Search Engine Journal, 100% Remote | | | | | | |
