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| Friday, March 3, 2023 |
 LinkedIn, News By Matt G. Southern LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. With an all-time high job-seeking activity on LinkedIn, these updates aim to equip professionals with the necessary tools to explore companies and job roles that match their requirements. As the job market gets more competitive, standing out becomes crucial to increase the chances of getting hired. The latest updates by LinkedIn can aid in indicating interest to recruiters, highlighting skills and experience, and leveraging the network for support. These features aim to make the job search process more efficient, leading to more job opportunities and career growth. The five new updates are as follows: |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| News, SEO By Roger Montti Google updated their Search Central Developers Job Posting page to remove Korea as a region in which the Job Search Experience is available. |
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| Ask an SEO By Tony Wright S.E.O. and P.P.C. and very rarely mutually exclusive. In fact, study after study has shown that when used in conjunction with each other, organic and paid search produce better results than either channel alone. Obviously, this statistic varies widely based on the vertical, bidding strategies and objectives of each company. It's definitely not a great idea to just cut your S.E.O. for P.P.C. or vice-versa. Both S.E.O. and P.P.C. have their place. Frequently that place is running together. |
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| Webinar By Search Engine Journal Looking for ways to optimize your customer journey and drive more conversions? Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.
Register now and start meeting your potential customers wherever they are, with the information they need. |
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| Content Strategy, Marketing Analytics By Greg Jarboe So, how should B.2.C. marketers measure how they are doing against the top four goals and objectives? Well, if your goal is to create brand awareness, then use a brand lift survey before and after your content marketing campaign. The pre-campaign survey provides a baseline of your brand awareness, and the post-campaign survey accurately determines content marketing's impact. If your goal is to build credibility/trust, then periodically ask if people they agree or disagree with a series of statements. The subversive goal of this lunch and learn session is to ensure content marketing continues to be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. I hope this has been helpful. Although you must unlearn some of what you have learned about B2C content marketing, it should help you withstand the economic crosswinds that you'll be facing this year. |
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| News, Tools By Matt G. Southern ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. |
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| Webinar By Search Engine Journal Looking for ways to optimize your customer journey and drive more conversions? Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.
Register now and start meeting your potential customers wherever they are, with the information they need. |
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| News, YouTube By Matt G. Southern YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. |
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| Digital Trends, SEO By Vahan Petrosyan ChatG.P.T. is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn't believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. There are talks that ChatG.P.T. is going to replace humans, and many professions are just going to die out. In my personal opinion, that won't happen – but ChatG.P.T. will make life easier in different industries and professional fields. |
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| News By Roger Montti The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch date of later in 2023. |
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Upcoming Events | | March 8 at 2 pm ET
How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | |
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Digital Marketing Job of the Day Principal Staff Writer Search Engine Journal, 100% Remote |
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