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| Thursday, March 9, 2023 |
 News, PPC By Matt G. Southern Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), simplifying the entire audience creation process from start to finish. According to the announcement, the new feature will be available in Google Ads in the coming months, enabling users to create and apply GA4 audiences to their campaigns without leaving the platform. This move aims to streamline the audience creation process, helping you save time and work more efficiently. To enable this feature, Google Ads is introducing a cross-product access management model that allows GA4 property admins to set explicit permissions available to users in a linked Google Ads account. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| News, SEO By Roger Montti Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled out. |
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| PPC By Lisa Raehsler Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these P.P.C. account areas are fantastic to explore and focus on now. The P.P.C. strategies here have been inspired by recent ad technologies and some overlooked oldies not to be missed. |
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| Sponsored By Conductor Download this free guide to learn how. |
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| News, SEO By Matt G. Southern Google's desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads. |
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| News, Social Media, TikTok By Kristi Hines TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator's profile. Creators can set their prices based on the value of the content and the type of relationship they want to build with their audience. Unlike standard TikTok videos, which can be up to 10 minutes long, TikTok Series videos can be up to 20 minutes long. Creators can include up to 80 videos in a TikTok Series. |
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| Sponsored By Ad World With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won't. |
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| News, SEO By Matt G. Southern DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. |
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| News, WordPress By Roger Montti The United States Government National Vulnerability Database (NVD) published an advisory about a vulnerability discovered in the WP Statistics WordPress plugin that affects up to 600,000 active installations. |
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| Careers, SEO By Svetlana Shchehel To sum up, if you're a female marketer and want to succeed in the S.E.O. industry, you need to: Be brave enough to stand up for yourself. Value your skills, experience, and expertise, and never stop evolving. Don't be afraid to ask for more. Network with other professionals in the industry. The people you connect with will become your friends and mentors with whom you can share your struggles and happiness.
Remember that people are always here to support you. These experts shared their outstanding experience and life lessons, and we're excited to share their wisdom with you. Discover how to build leadership skills, overcome obstacles on your professional journey, and build success and resilience in your work life. |
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Upcoming Events | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | |
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Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote |
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