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| Monday, March 6, 2023 |
 News, SEO By Roger Montti Brave announced a new AI-based rich result in its search engine results pages that feature an AI summarization of the content instead of the usual meta description. In in some cases, the Brave Search Summarizer will show a summary derived from two websites together. The Summarizer is currently showing for approximately 17% of search queries and that number is expected to go up. The underlying technology of the Summarizer is a Large Language Model that was developed in-house. It uses existing technology that was developed for displaying knowledge graphs and featured snippets. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| SEO, Technical SEO, Tools By Brian Harnish Tools are useless without an experienced technical S.E.O. professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site's S.E.O. effortlessly to creating content, it's possible to make things even better with less effort (rather than more hard work). The primary tool of any S.E.O. should be the Google Search Console. This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports. |
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| News, SEO By Roger Montti Google updated their Search Central Developers Job Posting page to remove Korea as a region in which the Job Search Experience is available. |
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| Webinar By Search Engine Journal Looking for ways to optimize your customer journey and drive more conversions? Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.
Register now and start meeting your potential customers wherever they are, with the information they need. |
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| Ask an SEO By Tony Wright S.E.O. and P.P.C. and very rarely mutually exclusive. In fact, study after study has shown that when used in conjunction with each other, organic and paid search produce better results than either channel alone. Obviously, this statistic varies widely based on the vertical, bidding strategies and objectives of each company. It's definitely not a great idea to just cut your S.E.O. for P.P.C. or vice-versa. Both S.E.O. and P.P.C. have their place. Frequently that place is running together. |
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| LinkedIn, News By Matt G. Southern LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. |
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| Webinar By Search Engine Journal Looking for ways to optimize your customer journey and drive more conversions? Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.
Register now and start meeting your potential customers wherever they are, with the information they need. |
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| Content Strategy, Marketing Analytics By Greg Jarboe So, how should B.2.C. marketers measure how they are doing against the top four goals and objectives? Well, if your goal is to create brand awareness, then use a brand lift survey before and after your content marketing campaign. The pre-campaign survey provides a baseline of your brand awareness, and the post-campaign survey accurately determines content marketing's impact. If your goal is to build credibility/trust, then periodically ask if people they agree or disagree with a series of statements. The subversive goal of this lunch and learn session is to ensure content marketing continues to be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. I hope this has been helpful. Although you must unlearn some of what you have learned about B2C content marketing, it should help you withstand the economic crosswinds that you'll be facing this year. |
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| News, Tools By Matt G. Southern ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. |
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| News, YouTube By Matt G. Southern YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. |
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Upcoming Events | | March 8 at 2 pm ET
How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | |
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Digital Marketing Job of the Day Principal Staff Writer Search Engine Journal, 100% Remote |
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