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| Wednesday, March 1, 2023 |
 News, SEO By Matt G. Southern Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal's insights into the new and improved Bing search engine were highly anticipated by the audience. His presentation offered valuable information on optimizing websites for the new Bing search experience. Additionally, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat. In this article, we'll dive into the highlights of Canal's presentation and how to use the information to improve your visibility in Bing's search results. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| Digital Trends, SEO By Vahan Petrosyan ChatG.P.T. is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn't believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. There are talks that ChatG.P.T. is going to replace humans, and many professions are just going to die out. In my personal opinion, that won't happen – but ChatG.P.T. will make life easier in different industries and professional fields. |
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| News By Roger Montti The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch date of later in 2023. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| Social Media By Jason Hennessey A social media planner is a tool, system, or process that organizations or individuals can use to plan, schedule, publish, and manage their social media content. A social media planner makes it easier to plan content in advance and manage posts across multiple platforms such as Facebook, Twitter, or Instagram. Using a social media planner also empowers you to be proactive and respond to changes in your industry or market, rather than reactive. This can help you stay ahead of the competition and maintain a strong presence on social media. |
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| Social Media, TikTok By Kristi Hines Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library. TikTok announced Sounds For Businesses to make creating TikTok content easier for small businesses. This allows individuals and businesses to choose audio selections specifically cleared for organic content and ad creation. Why does it matter? 68% of TikTok users find remembering a brand's messaging easier if it is paired with a song they like. 62% of those who like the music will take the time to learn more about the brand because they feel they share similar tastes. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| News, PPC By Matt G. Southern Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. |
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| News, SEO By Matt G. Southern Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust. |
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| News, PPC By Brooke Osmundson Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. |
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Upcoming Events | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | | | March 8 at 2 pm ET
How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | |
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Digital Marketing Job of the Day Principal Staff Writer Search Engine Journal, 100% Remote |
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