  | | | | Brought to you by:  | | | | | Monday, March 27, 2023 |  News, SEO By Roger Montti Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is called Dolly, named after the famous sheep of that name, the first mammal to be cloned. The Dolly LLM is the latest manifestation of the growing open source AI movement that seeks to offer greater access to the technology so that it's not monopolized and controlled by large corporations. One of the concerns driving the open source AI movement is that businesses may be reluctant to hand over sensitive data to a third party that controls the AI technology. Dolly was created from an open source model created by the non-profit EleutherAI research institute and the Stanford University Alpaca model which itself that was created from the 65 billion parameter open source LLaMA model created by Meta. | | | | | Sponsored By Moz Enter any URL now to see who your true SERP competitors are. Spot keyword gaps and content wins to overtake your top rivals. | | | | | SEO By Mordy Oberstein To me, it seemed as if Google has become a bit more aware of language structure as it pertains to reflecting firsthand experiences of products. Is this simple conjecture on my part? You be the judge. Here are just two cases as a sample of what I saw and why I think Google is profiling language to determine the likelihood of actual product usage during the review process. Lastly, it's worth noting that sites are beginning to add multiple sellers to some of the products on the page and are using images that indicate firsthand experience. At a minimum, what you can take away from all of this is that product review sites are kicking it up a notch. They're more closely adhering to Google's guidance and using a language structure that speaks to the user and reflects firsthand product usage. | | | Facebook, Instagram, News, Social Media, Twitter By Kristi Hines Twitter plans to end the legacy verified program at the end of this month. To continue having a verified blue checkmark, subscribe to Twitter Blue, now available globally. You can check any blue checkmark on Twitter to see if it is a Twitter Blue or legacy verified checkmark by clicking or tapping it. Eligibility requirements for a verified blue checkmark include having a confirmed phone number, an account older than 90 days, and no changes to your name, username, or profile picture within 30 days. Accounts with a verified blue checkmark cannot engage in misleading or deceptive practices, such as impersonating someone else or using fake identities. | | | | | Webinar By Search Engine Journal Wondering how you can get your ecommerce products directly in front of targeted, high-intent customers? Google Shopping.
Learn 5 ways to improve the ROAS of your Google Shopping Ads, whether you're new to the platform or looking to optimize existing campaigns. | | | | News, WordPress By Roger Montti Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin. | | | Ask an SEO By Tony Wright Contrary to what some SEO pros tell you, more content is not always better. Deciding what content to keep, which content to modify, and which content to throw away is an important consideration as content is the backbone of any website and is essential for driving traffic, engagement, and conversions. However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website's success. Cleaning up your website's content is crucial for maintaining a high-quality site. By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings. Remember to monitor your rankings and be patient as your site adjust. | | | | Webinar By Search Engine Journal Wondering how you can get your ecommerce products directly in front of targeted, high-intent customers? Google Shopping.
Learn 5 ways to improve the ROAS of your Google Shopping Ads, whether you're new to the platform or looking to optimize existing campaigns. | | | | News, TikTok By Matt G. Southern Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok's ties to China. | | | News, Tools By Matt G. Southern OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. | | | SEO By Roger Montti Google has just released Bard, its answer to ChatG.P.T., and users are getting to know it to see how it compares to OpenAI's ChatG.P.T. The name 'Bard' is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Bard is an experimental Google chatbot powered by the LaMDA large language model. It's a generative A.I. that accepts prompts and performs text-based tasks like providing answers and summaries and creating various forms of content. | | | | | | | | Upcoming Events | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | | | | Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote | | | | | | |
