  | | | | Brought to you by:  | | | | | Thursday, March 16, 2023 |  News, SEO By Matt G. Southern Google confirms it's beginning to roll out its latest core algorithm update for March 2023. As we all know, these updates can have significant implications for search rankings, so staying informed is crucial. Although Google will update its ranking release history page once the implementation is completed, we have the lowdown on what you need to know until then. Google is no stranger to algorithm updates, regularly introducing changes to enhance its understanding and ranking of content. With these updates, Google aims to deliver increasingly relevant, high-quality search results. | | | | | Search Engine Journal By SEMRUSH Enter your keyword and uncover the most popular topics and headlines, questions your audience asks, and more with Semrush Topic Research tool. | | | | | Paid Media, PPC By Jonathan Befort Have you ever heard of the power of positive thinking? Well, sometimes there is serious power in going negative! When it comes to P.P.C. for SaaS, going negative can save you buckets of money on irrelevant clicks, poor-quality leads, and a lot of downright fraud. While it's definitely a topic that's up for debate, I believe you should probably have a paid campaign, of some sort, that targets your own brand terms. However, if you are going to be targeting your competitors' brand terms with a campaign, it's essential that you have a robust brand campaign for your own brand terms. | | | LinkedIn, News By Kristi Hines Personalized writing suggestions powered by A.I. will help LinkedIn users craft better headlines and about-section summaries based on their experience. The A.I. will analyze the information you have provided about your employment experiences and skills, determine what information is most impressive, and summarize that information for your headline and about-section summary. It will use the tone of voice presented on the rest of your LinkedIn profile to ensure that A.I.-generated headlines and summaries are personalized. This can help LinkedIn users make a better first impression in search results since your name and headline are shown when your profile matches another user's keyword search. | | | | | Sponsored By MarketMuse Get the low-down on ChatGPT with this quick guide. | | | | SEJ Show, Technical SEO By Loren Baker Google's very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website's SEO. Martin Splitt - the friendly internet fairy and code magician! He's a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code. With over ten years of experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace - abracadabra! | | | News, Tools By Matt G. Southern A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. | | | SEO By Jessica Foster Content marketing is many jobs rolled into one; let's admit it, we could all use a little help! This is where content marketing tools come in. From grammar-checkers to A.I.-driven software and content-optimizing tools, there are tons of handy options to help your content sing. In the modern marketing landscape, content marketers must often wear many hats to do their jobs effectively. After all, content is the lifeblood of any digital marketing strategy – the secret sauce that will help you establish your brand online. | | | News, Social Media, TikTok By Kristi Hines In an effort to make TikTok more valuable to its users and to celebrate Pi Day (3.14), it announced the release of a new feed dedicated to STEM - Science, Technology, Engineering, and Mathematics topics. This will appear alongside the Following and For You feeds available when you log into your TikTok account. Common Sense Networks will evaluate the content to ensure it is appropriate for teens and not harmful to their social, emotional, or cognitive development. Poynter will evaluate STEM content for factual accuracy, ensuring that what users will learn will help them further their STEM studies. | | | News, Tools By Kristi Hines Anthropic, an A.I. safety and research company, announced the arrival of a new ChatG.P.T. rival, Claude. Claude is an AI assistant built with conversational and text-processing capabilities. What separates Claude from ChatG.P.T.? Anthropic's founders - former V.P.s of research, safety, and policy at OpenA.I. - built Claude on the premise that A.I. should be helpful, honest, and harmless. Unlike other A.I. chatbots, Claude aims to offer a safer A.I. with less toxic, biased, and hallucinatory responses to make the rapid developments in A.I. positively affect the world. The product page offers examples of ways Claude can be utilized for asking legal questions, getting career advice, synthesizing search results, automating office tasks, supporting sales, and handling customer service inquiries. | | | | | | | | Upcoming Events | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | | | April 5 at 2 pm ET
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