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| Monday, February 13, 2023 |
 Digital Strategy, Paid Media, TikTok By Greg Jarboe TikTok has introduced several new targeting and boosting features with Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. Announced, February 8, 2023. These new features are designed to help TikTok creators – including influencers, advertisers, brands, and small businesses – drive traffic back to their profiles, reach their target audiences, amplify their creator marketing budgets, and turn viewers into potential leads. YouTube launched Promoted Videos back in November 2008, and Facebook launched promoted posts in 2012. So, this isn't a new concept. But the fact that TikTok is expanding Promote's features is a signal that creators need more ways to boost their videos on the platform – especially in the wake of controversy that erupted last month when Forbes reported: "TikTok's Secret 'Heating' Button Can Make Anyone Go Viral." The new Promote features give TikTok creators additional tools to target their desired communities and choose exactly how they can interact with their ads – just in case TikTok employees decide to stop manually boosting videos' reach by using a "heating" button that bypasses the algorithm intended to drive the TikTok experience. |
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| Sponsored By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. |
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| News, SEO By Roger Montti Google's John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google's recommendations on how to use structured data sometimes diverges from official Schema.org documentation. |
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| LinkedIn, Social Media, Social Media Advertising By Ashley Segura (Ward) Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. And this piece will show you just how to do that, whether you're looking to get started or just need a refresher. LinkedIn used to be extremely limited with its advertising options, which didn't give marketers many options for achieving their goals. |
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| Sponsored By iQuanti Eliminate SEO guesswork, minimize manual research, and leverage AI to write top-ranking content. |
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| News, SEO By Roger Montti Google's Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from and how they got it. |
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| SEO By Chuck Price No matter what happens, there are still several specialty search engines that offer a superior search experience over Google. Google may be the most popular choice in search engines, but it may not always be the best choice, depending on your needs and priorities. Alternative search engines can offer a wide range of benefits including a better search experience and higher levels of privacy. |
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| News, SEO By Matt G. Southern In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. |
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| Content, SEJ Show, SEO By Loren Baker SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you'll want to add to your toolbox of tricks. Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches for boosting visibility and SEO success in this episode. Ann Smarty is a digital marketing mastermind. Not only does she have extensive work experience as an Affiliate Program Manager and SEO consultant, but she's also the Community Manager at Internet Marketing Ninjas. With her diverse link building skills, keyword research, and social media management, Ann has developed numerous free guides plus courses to help everyone, from individuals to businesses, get ahead. So get ready for success with all that HQ knowledge from one super smart(y) cookie! |
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| News, PPC By Matt G. Southern Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. |
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Upcoming Events | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & SEM For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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