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| Tuesday, February 14, 2023 |
 Local Search, SEO By Pratik Dholakiya In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers. Not convinced of the importance of reviews for small businesses? Here are some key online review statistics you should know: Online reviews provide social proof of the quality of your offering, establish your expertise, and build trust – which makes it extremely important for local businesses to have as many positive ones as possible. |
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| Sponsored By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. |
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| LinkedIn, News By Matt G. Southern A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. |
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| News, Tools By Matt G. Southern NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide. |
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| Sponsored By Conductor Streamline your content brief creation with Conductor's free guide + template. |
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| News, SEO By Roger Montti Google's John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google's recommendations on how to use structured data sometimes diverges from official Schema.org documentation. |
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| Digital Strategy, Paid Media, TikTok By Greg Jarboe On February 8, 2023, TikTok introduced several new targeting and boosting features to Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. These new features are designed to help TikTok creators – including influencers, advertisers, brands, and small businesses – drive traffic back to their profiles, reach their target audiences, amplify their creator marketing budgets, and turn viewers into potential leads. The new Promote features give TikTok creators additional tools to target their desired communities and choose exactly how they can interact with their ads – just in case TikTok employees decide to stop manually boosting videos' reach by using a "heating" button that bypasses the algorithm intended to drive the TikTok experience. |
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| Sponsored By Olga Andrienko Ready to start learning from and connecting with the world's leading marketers? RSVP for Semrush's 24-hour free online marketing conference! |
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| LinkedIn, Social Media, Social Media Advertising By Ashley Segura (Ward) Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. And this piece will show you just how to do that, whether you're looking to get started or just need a refresher. LinkedIn used to be extremely limited with its advertising options, which didn't give marketers many options for achieving their goals. |
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| News, SEO By Roger Montti Google's Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from and how they got it. |
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| SEO By Chuck Price No matter what happens, there are still several specialty search engines that offer a superior search experience over Google. Google may be the most popular choice in search engines, but it may not always be the best choice, depending on your needs and priorities. Alternative search engines can offer a wide range of benefits including a better search experience and higher levels of privacy. |
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Upcoming Events | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & SEM For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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