  | | | | Brought to you by:  | | | | | Wednesday, February 15, 2023 |  News, Programmatic Advertising By Matt G. Southern Google's Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers' unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting supports advertisers in understanding how a Preferred Deal or Programmatic Guaranteed deal might perform before running. Easier booking for premium placements is also available through Instant Reserve, which allows advertisers to reserve YouTube CTV inventory across curated packages, including YouTube TV and other YouTube Select lineups. Further, Display & Video 360 can help manage ad frequency on CTV devices to reduce media waste and identify which publishers and strategies are driving the greatest incremental reach. | | | | | Sponsored By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. | | | | | Link Building By Carolina Peres The basic: Data-driven journalism is when your content is data-based. It means that data will guarantee truth and reliability for all your releases. Besides, with this (good) data it is possible to know behavior trends and what users want to read. The first step to a perfect Digital P.R. Campaign is to do market research on the internet. It'll be possible, for you, to understand the market necessities, the most important news about a theme, and have ideas to create a good campaign. So, Google News, Google Trends, Facebook, Instagram, TikTok… you must study in a deep way to find gaps and opportunities! | | | News, YouTube By Matt G. Southern YouTube's latest updates make it easier for creators to interact with their audience and analyze their video performance. | | | Paid Media, SEJ Show By Loren Baker Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV). John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting. Gain insights on how to take your PPC and advertising efforts to new heights. A veteran of the technology and media industries, John Gentry, serves as CEO of OpenX, a world-renowned provider of digital advertising technology. Before joining OpenX, he was President of Spot Runner, CRO of Green Dot, SVP, and GM of overture Services' Affiliate Business. In addition, he held executive positions at Disney/ABC and Discovery Communications. Having 20 years of leadership experience, an engineering background, and a product innovation background makes him an ideal leader for navigating changing times. With his invaluable contribution to OpenX, he is committed to further accelerating OpenX's rapid trajectory. | | | Local Search, SEO By Pratik Dholakiya The modern equivalent of the all-important word of mouth, they can make or break the reputation of a local business – and make a huge impact on sales numbers. Online reviews are a great way to keep your finger on the pulse of what's happening with your business, gather feedback, and expand your customer base. | | | | Sponsored By iQuanti Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. | | | | LinkedIn, News By Matt G. Southern A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. | | | News, Tools By Matt G. Southern NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide. | | | News, SEO By Roger Montti Google's John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google's recommendations on how to use structured data sometimes diverges from official Schema.org documentation. | | | | | | | | Upcoming Events | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & PPC For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | | | | Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote | | | | | | |
