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| Thursday, February 16, 2023 |
 News, SEO By Roger Montti Google Chrome announced a big change to Lighthouse 10, which sees the removal of the Time To Interactive (TI) score. Tests indicate that a majority of webpages will see an improvement to their performance scores, with more than half of webpages experiencing an improvement in scores by over 5 points. The Time To Interactive score measures how long it takes for a page to become interactive for site visitors. The score is a multi-step calculation that measures the resource loading to determine when a user can do things like click a button or use the site navigation. The reason Time To Interactive is removed is because other metrics, Largest Contentful Paint (LCP), Speed Index, and Total Blocking Time together are better measures of when a webpage feels loaded. The Chrome blog post explained: "Largest Contentful Paint (LCP) and Speed Index are usually better heuristics for a page's contents feeling loaded than a count of active network requests. Total Blocking Time (TBT) meanwhile handles long tasks and main-thread availability more robustly, and while not a direct proxy, tends to correlate better with Core Web Vitals as measured in the field." |
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| Sponsored By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. |
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| News, SEO By Roger Montti The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. |
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| Tools, Video Advertising By Andrea Atzori Many of the best, most feature-complete tools have complex user interfaces (U.I.s.) and require you to have advanced knowledge to use them effectively. They can also be hefty investments. Do you need a quick and easy solution because you don't have the time or resources for in-depth editing? Then you may want to pick one of the less powerful tools, even if it comes with a price tag. Are you a beginner looking for a tool to commit to and that you can grow into as you learn? You may want to pick one of the more powerful tools with multiple subscription tiers. |
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| Webinar By Search Engine Journal Join this webinar as Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business. |
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| News, SEO By Matt G. Southern Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why. |
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| News, YouTube By Matt G. Southern With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. |
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| Webinar By Search Engine Journal Join this webinar as Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business. |
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| Link Building By Carolina Peres The basic: Data-driven journalism is when your content is data-based. It means that data will guarantee truth and reliability for all your releases. Besides, with this (good) data it is possible to know behavior trends and what users want to read. The first step to a perfect Digital P.R. Campaign is to do market research on the internet. It'll be possible, for you, to understand the market necessities, the most important news about a theme, and have ideas to create a good campaign. So, Google News, Google Trends, Facebook, Instagram, TikTok… you must study in a deep way to find gaps and opportunities! |
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| News, YouTube By Matt G. Southern YouTube's latest updates make it easier for creators to interact with their audience and analyze their video performance. |
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| News, Programmatic Advertising By Matt G. Southern Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here. |
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Upcoming Events | | February 22 at 2 pm ET
5 Ways To Combine SEO & PPC For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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