SEJ Today: How To Conduct A Content Audit Step-By-Step

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Thursday, February 23, 2023

Content, On-Page SEO, SEO

How To Conduct A Content Audit Step-By-Step

By Ashley Segura (Ward)

It's a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content.

For whatever reason, and despite your best efforts, not everything you publish is going to be a hit.

Sometimes, despite your best efforts, it will get buried, fail to rank in search results, and basically contribute nothing to your overall goals.

Don't erase things you worked hard on or leave them to slowly fade into obscurity.

Instead, use these less-than-successful pieces of content to figure out where you went wrong, take action to correct it, and use that new knowledge to create stronger new content.

Search Engine Journal

[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects

By SHOPSEJ

Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers.

News, SEO

Microsoft's AI-Powered Bing Search Now On Mobile

By Matt G. Southern

Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities.

News, Twitter

Google Search Console Update: More Granular User Permissions

By Matt G. Southern

Google Search Console update improves security and collaboration with more granular user permissions.

Sponsored

[Content Marketing Ebook] Elevate Your Content Strategy

By CopyPress

Plan and start your winning content strategy with this free guide.

News, SEO

How Bing AI Search Uses Website Content

By Roger Montti

Microsoft Bing Blogs published new information about how the new AI-integrated search works, including details of a technology called Bing Orchestrator that works like a coordinator between the Bing website index and the "next generation GPT" underlying the new version of Bing.

Digital Experience

55 Google Doodle Moments To Celebrate 25 Years

By Brian Frederick

A special and temporary alteration of Google's logo on its homepages and search engine results pages (S.E.R.P.s.), these are used for things like commemorating achievements (both within and outside the company), honoring the birthdays of important people, and celebrating holidays.

And sometimes, they're just fun, like interactive games you can play right from your browser. To date, there have been more than 5,000 unique doodles on Google's homepages worldwide.

Here are some of our favorites.

One of the most fun things about Google Doodles is that they keep pushing the envelope. From beautiful works of art to interactive games, the search engine company continually finds innovative new ways to spice up its homepages.

And even better, they're open to suggestions.

If you're lucky, you may even see it brought to life.

Webinar

5 Paid Media Strategies for Higher Returns

By Search Engine Journal

Get tactical ways to reach your ideal audience and get the most value from your marketing budget.

1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.

News, SEO

Google February 2023 Product Reviews Update

By Roger Montti

Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out.

News, SEO

Tech Giants On Trial: Why Gonzalez v. Google Matters

By Matt G. Southern

Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech.

News, SEO, Tools

Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List]

By Shannon Phelps

Our new ebook, S.E.O. Tools For Agencies (Second Edition), has the insights you need to find the right tools to improve your clients' marketing strategy.

Inside are a variety of tool reviews, comparisons, and tips on what to look for in your software services.

Learn more about how the tools you use can help put you in alignment with your, and your clients' future goals.

Download this pocket guide and sortable features list to find out how the right set of S.E.O. tools could be key to your agency's success.

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How A Customer Journey Influences Your Content Strategy

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