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| Friday, February 24, 2023 |
 News, SEO By Roger Montti Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. The changes to Google's documentation underline the fact that Google Discover is a feature of Google Search. It's a way to surface content that is relevant to user interests, but without requiring users to type in keywords. Although Discover is a part of search, Search Console offers a Google Discover report that provides data specific to Discover-based traffic (review Search Console Discover report here). The Search Central Google Discover page removed a paragraph and added another one in its stead. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| Technical SEO, Tools By Tessa Nadik G.T.metrix is a web-based tool that provides an analysis of website speed. G.T.metrix will analyze a site's load time, size, and requests happening and then generate a score with recommendations to improve it. G.T.metrix offers valuable insights and information to enhance the performance of your website. It acts as a comprehensive tool to assess the well-being of your site and uncover factors affecting your search engine visibility. |
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| LinkedIn, News By Matt G. Southern Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| International Search, News By Matt G. Southern Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18. |
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| News, PPC By Matt G. Southern Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| Content, On-Page SEO, SEO By Ashley Segura (Ward) A content audit is a process of systematically inventorying and evaluating your website's currently published content. Often, it will be directly linked to S.E.O. efforts, as the goal is to have content that is not only packed with important keywords but also answers specific search queries. There's a lot of work involved with content audits, so to ensure you're not wasting your time and energy, it's important to start with clearly defined objectives about what you want to accomplish. You should have at least one goal that will be the driving factor behind the audit and then determine the metrics with which success will be measured. |
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| News, SEO By Matt G. Southern Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities. |
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| News, Twitter By Matt G. Southern Google Search Console update improves security and collaboration with more granular user permissions. |
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Upcoming Events | | March 1 at 2 pm ET
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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