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| Friday, February 17, 2023 |
 News, SEO By Roger Montti Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google's updated SEO Link Best Practices. Google can use the Title attribute if the anchor text is missing. The title attribute applied to a link element can be used in place of an anchor text if the anchor text is missing. For example, Google would use the title attribute in the following link as an anchor text: |
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| Sponsored By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. |
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| News, SEO By Matt G. Southern Learn Google's best practices for making links crawlable, including guidance on anchor text, internal links, and external links. |
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| News, WordPress By Roger Montti National Vulnerability Database published a vulnerability advisory about the ShortPixel Enable Media Replace WordPress plugin used by over 600,000 websites. A high severity vulnerability was discovered that could allow an attacker to upload arbitrary files. |
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| Sponsored By WebCEO Run this SEO audit to dominate search results in 2023. |
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| SEO Strategy By Gerald Murphy Search marketers need to transform. Looking at all your audiences and connecting them to relevant search engines, not just Google, truly allows digital marketers to transform. Every search engine is different. Different in results, by modes of search and keyword intent (i.e. what keywords we use on each search engine). It is not possible to duplicate what you are doing on Google and think it will work on YouTube and/or Amazon (or any other search engine for that matter). If your company is currently only doing SEO, review Amazon and YouTube performance on Google. This is the easiest way to start getting teams to think and get them to understand that each engine is different. Understanding Amazon performance on Google at a keyword level, can add another dimension to keyword intent. Categorize your keywords into the four stages of the buyer's journey: Awareness, consideration, decision, and inspiration. This will help you align your keywords by search engine too. |
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| News, Tools By Matt G. Southern Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. |
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| Webinar By Search Engine Journal Join this webinar as Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business. |
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| News, TikTok By Matt G. Southern TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days. |
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| LinkedIn, News By Matt G. Southern Learn the most in-demand skills for 2023, according to LinkedIn's annual report, featuring both soft and hard skills. |
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| News, SEO By Roger Montti The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. |
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Upcoming Events | | February 22 at 2 pm ET
5 Ways To Combine SEO & PPC For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | February 23 at 10 am ET
Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console Topic: SEO | Sponsor: SEJ-Google | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | | | March 15 at 2 pm ET
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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