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| Monday, February 27, 2023 |
 News, WordPress By Roger Montti The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. All In One SEO (AIOSEO) plugin, which has over three million active installations, is vulnerable to two Cross-site scripting (XSS) attacks. The vulnerabilities affect all versions of AIOSEO up to and including version 4.2.9. Cross-site scripting (XSS) attacks are a form of injection exploit that involves malicious scripts executing in a user's browser which then can lead to access to cookies, user sessions and even a site takeover. The two most common forms of Cross-Site Scripting attacks are: |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| Marketing Analytics By Corey Morris Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. Whether you are an experienced marketer or just starting out, form tracking in G.T.M. and WordPress provides a straightforward and efficient solution for tracking form submissions and understanding where leads are coming from, how they're interacting with the website, and why they're interested in you. |
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| Technical SEO, Tools By Tessa Nadik G.T.metrix is a web-based tool that provides an analysis of website speed. G.T.metrix will analyze a site's load time, size, and requests happening and then generate a score with recommendations to improve it. G.T.metrix offers valuable insights and information to enhance the performance of your website. It acts as a comprehensive tool to assess the well-being of your site and uncover factors affecting your search engine visibility. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| News, SEO By Roger Montti Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. |
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| LinkedIn, News By Matt G. Southern Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. |
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| Webinar By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget.
1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads.
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| International Search, News By Matt G. Southern Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18. |
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| News, PPC By Matt G. Southern Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. |
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| Content, On-Page SEO, SEO By Ashley Segura (Ward) A content audit is a process of systematically inventorying and evaluating your website's currently published content. Often, it will be directly linked to S.E.O. efforts, as the goal is to have content that is not only packed with important keywords but also answers specific search queries. There's a lot of work involved with content audits, so to ensure you're not wasting your time and energy, it's important to start with clearly defined objectives about what you want to accomplish. You should have at least one goal that will be the driving factor behind the audit and then determine the metrics with which success will be measured. |
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Upcoming Events | | March 1 at 2 pm ET
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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