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| Friday, January 27, 2023 |
 News, SEO By Roger Montti Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles that are produced without attribution or benefit to those who published the original content used for training ChatGPT. Search engines download website content (called crawling and indexing) to provide answers in the form of links to the websites. Website publishers have the ability to opt-out of having their content crawled and indexed by search engines through the Robots Exclusion Protocol, commonly referred to as Robots.txt. The Robots Exclusions Protocol is not an official Internet standard but it's one that legitimate web crawlers obey. Should web publishers be able to use the Robots.txt protocol to prevent large language models from using their website content? |
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| Search Engine Journal By HubSpot Organize planning plus track changes and results all in one place. Implement a step-by-step strategy or hand it off to your web team to execute. |
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| Digital Trends, Social Media, Twitter By Greg Jarboe This mass exodus creates a challenge for Digital Advertising executives and their agencies. Where should they go long term? And what should they do in the short term – with Super Bowl LVII coming up on Sunday, Feb. 12, 2023. Ideally, these advertisers would follow their audience. If they knew where Twitter users were going, then their ad budgets could follow them. But it isn't clear where Twitter users are going – or if they've even left yet. Unless brand safety concerns are addressed by brands that decided to step away, it's hard to foresee a change. I would say that overall, Super Bowl ad spend on Twitter should not be as affected as it's been portrayed – it makes sense to reach audiences where audiences are. Especially if you know the mindset. The bigger issue is what happens when there isn't a Super Bowl or a World Cup." |
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| Digital Strategy, SEO By Dan Taylor These pages will then compete with your competitors version, as well as independent websites, affiliates, and other reviews for the clicks and to sway consumer opinion. It's also important that you explain these benefits and competitive advantages on the product pages themselves. Bullet listing the product features is commonplace, but making sure the benefits are explained directly against your competitors is another way to make these competitive advantages better resonate with your target audience. During an economic downturn, the objectives of reducing churn are amplified, as the pipeline tends to see less entering it and C-level become more focused on MRR (monthly recurring revenue) and ARR (annual recurring revenue). In this article, I'm going to look at subscription-model-based businesses and some methods and strategies that they can pivot their SEO efforts towards to maintain a level of performance and SEO ROI (return on investment). |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| Content, Content Creation, Content Strategy By Bea Canuel Writing is a challenging and competitive field, and it can take a lot of time and effort to succeed. It's important not to give up too easily and to keep working towards your goals, even when faced with rejection or setbacks. How can you cut through the noise and write more effective content in 2023? We've asked 16 industry professionals to share the wisdom they've learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization. |
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| News, SEO By Roger Montti Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| Facebook, News By Roger Montti Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with "guardrails" in place to discourage repeat offenses. |
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| SEO, Tools By Ben Steele When you're looking for alternatives to the Wayback Machine, you might not realize that a great many of them, in part or in whole, are powered by the same archive. But there are other services out there you can use. Some have more helpful features, depending on what your goals are. This isn't an exhaustive list of alternative tools, but it's most of the easily accessible tools for the average user. Archiving the web is important for cultural and anthropological research. It's also helpful for business reasons like competitive analysis. It can even help document or monitor political processes. Your particular reason for seeking archived content might determine which service works best. The Wayback Machine is the most commonly known archive. |
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| Facebook, Social Media By Brian Frederick You need a plan to capitalize on these opportunities and make maximum impact. If you're a complete Facebook marketing beginner, this may sound like a daunting task, but don't worry – it's easier than you think. Continue reading for an in-depth guide to Facebook marketing that you can use to get started right away. There is no question that Facebook can be an excellent marketing tool for virtually any organization. But if you don't pay attention to what you're doing, it can also be an easy way to blow through your advertising budget in no time. To ensure your Facebook marketing campaigns give you the biggest bang for your buck, here are some key takeaways to keep in mind. |
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Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | |
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