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| Monday, January 23, 2023 |
 News, SEO By Matt G. Southern Google's founders, Larry Page and Sergey Brin have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The New York Times states that Page and Brin were brought back to Google by Sundar Pichai, the company's current CEO, after OpenAI's ChatGPT raised a code red. Although ChatGPT has only been out for two months, it has quickly made a significant impact with its ability to simplify complex concepts and generate new ones. Google is on high alert because ChatGPT may provide an alternative way of searching for information. It's unusual to see Google's founders involved with the search engine side of the business, the Times notes, which emphasizes the urgency felt within Google regarding AI and ChatGPT. |
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| Search Engine Journal By HubSpot Organize planning plus track changes and results all in one place. Implement a step-by-step strategy or hand it off to your web team to execute. |
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| SEO, Tools By Angie Nikoleychuk All successful S.E.O. campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting this sort of data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in other ways. Google Keyword Planner and Keyword.i.o. are top choices when you want a quick look at the data. Or you'd like to export the data to work on elsewhere. You may even want to use this data with the other tools mentioned in this chapter. Ahrefs, Moz, Semrush, and BrightEdge are far more robust and are better suited to agency S.E.O. tasks. |
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| Content Marketing, Content Strategy By Vivek Nair Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals. These can be short how-to videos, Instagram Reels, YouTube Shorts, YouTube videos, and more. To conclude, video marketing can be a game-changer for your business in 2023. All you need to do is understand your customers and their challenges and plan video content to solve those challenges. Dedicate time and resources to create video content regularly as per your strategy consistently. |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| CMS Software, News By Roger Montti Duda announced the integration of WooRank SEO auditing and website optimization tool, providing agencies that build sites on the platform an easy way to create optimized websites. |
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| Digital Strategy By Roger Montti G.P.T.-4, is said by some to be "next-level" and disruptive but what will the reality be? C.E.O. Sam Altman answers questions about the G.P.T.-4 and the future of A.I. The two facts about GPT-4 that are reliable are that Open.A.I. has been cryptic about G.P.T.-4 to the point that the public knows virtually nothing and the other is that Open.A.I. won't release a product until it knows it is safe. So at this point, it is difficult to say with certainty what G.P.T.-4 will look like and what it will be capable. But according to a tweet by technology writer Robert Scoble, he claims that it will be next-level and a disruption. |
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| Search Engine Journal By HubSpot Organize your On-Page SEO Strategy, track changes and see results all in one place. The step-by-step instructions in this template allow you to plan and prioritize your SEO updates to implement them more quickly. |
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| SEO, Tools By Roger Montti Competitive research has always been one of the key activities of search engine optimization. The tools available today offer incredible value at generally reasonable fees. There are many useful S.E.O. tools available today. They don't do the S.E.O. for you, but they make it easier to accomplish better results faster. |
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| Content Trends, Digital Experience By Julia Taylor Most businesses have a content marketing strategy, so it's important to think of ways to make your content stand out from your competitors. Let's explore different ways you can turn static content into interactive posts and pages that will encourage your audience to stay engaged. But first, let's understand a bit more about interactive content and why it is so important. But interactivity is extremely important in the online world and it will improve user experience. Also important to note that your audience's interests and expectations may change from time to time. What works well today may not be the best option one year from now. Don't be afraid of changing and testing as you go, that's the best way to learn more about your target audience. |
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| LinkedIn, News By Matt G. Southern LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. |
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Upcoming Events | | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | | | | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | |
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Digital Marketing Job of the Day Marketing Product Manager Alliance Franchise Brands, Plymouth, MI, USA, |
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